In this eye-opening episode, I sit down with Amy Schutte, a marketing and messaging coach for entrepreneurs, about her transformational experience in Jim’s coaching program. In 2020, as the pandemic hit, she was seeking personal growth and tools to manage the chaos when she found Jim’s program. Though Amy considered herself a responsible person in the past, the program taught her an expanded meaning of responsibility - taking responsibility for her thoughts, stories, interpretations, and her role in co-creating her reality. This shift in mentality was fundamental and empowering.
Internally, she learned to release ego, fear, and self-limitations. First, as she evolved internally, the external changes in her business, money, and relationships began to gain traction and stability. Her business grew tenfold as her identity leveled up to match her desired outcomes. She became a peaceful, loving parent, seeing her young kids as souls on their own journey rather than trying to control them. She also transformed a difficult relationship with her father by setting healthy boundaries, releasing guilt, and choosing to “let people go lovingly.”
Amy emphasizes that investing in a supportive community and expert guidance, rather than just free content, is what enabled her accelerated transformation. The program’s combination of practical tools, subconscious reprogramming, and “ancient wisdom” creates powerful shifts at a core; identity level. This then radiates out; opening life up to new possibilities. For entrepreneurs especially; Amy highlights the need to grow yourself before you can grow your business. Personal evolution precedes external expansion.
Through her findings, Amy advises implementing the principle of reciprocity by openly giving value without expectation. This has brought her abundant opportunities and an expanded capacity for service. When you move from scarcity to genuinely giving and receiving, you increase your ability to love, create, and be of benefit to the world.
Transformational Takeaway:
Identify your self-limitations, eliminate fear, and ego, and allow yourself to give value without expectation. What are you willing to let go of today? When will it be time to tell yourself that these limitations are what's holding you back from your wants?
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With Gratitude, Jim Fortin