In this powerful episode of The Kelly Roach Show, Kelly is joined by longtime industry leader, bestselling author, and money + nervous system expert Kate Northrup.
From early blogging days, to million-dollar digital courses, to her signature wealth transformation programs, Kate has been in the online space since 2009, witnessing firsthand how the industry has evolved through multiple eras and continuing to grow in spite of it.
Why?
Because she successfuly built the internal safety and capacity required to sustainably hold abundance.
In this conversation, Kelly and Kate explore:
Why strategy alone can't solve money problems (and what actually does).
The nervous system "thermostat" that determines how much wealth, success, joy or opportunity you feel safe receiving.
How to expand your capacity for abundance without hustling harder, so you can stay in the game for decades
Living and working in a way that honors your family, your energy, and the bigger reason you're here.
If you've ever:
Reached a goal and immediately felt unsafe, overwhelmed, or stressed…
Built success only to see it slip through your fingers…
Felt like "more" shouldn't require sacrificing your peace, presence, or health…
Or wondered why doing everything "right" doesn't always lead to more abundance…
This episode is going to connect dots you didn't know needed connecting.
01:10 – Kate's "Eras Tour": From fax machines to million-dollar digital courses
03:00 – The first big $9K affiliate win
04:18 – The evolution into course creation and the breakthrough $20K weekend
09:16 – Knowing and maximizing your zone of genius
10:25 – Why achievements don't create safety or fulfillment
15:00 – Kate's family upbringing and early decisions
18:08 – The mindset trap of "I can't slow down or I'll fall behind"
20:00 – Emotional safety and nervous system capacity
24:57 – The "Money Nervous System Thermostat" explained
30:00 – Strategy fails if the body still feels unsafe
32:00 – Inside Kate's Relax Money framework
38:00 – Using stress, adrenaline and chaos as fuel
40:20 – The connection between internal safety and receiving
41:38 – How to work with Kate
Join the waitlist for Kate's Relaxed Money program starting in May 2026: https://relaxedmoney.com/
Escape the "money in, money out" cycle with The Embodied Wealth Method: https://katenorthrup.com/embodiedwealth/
DM Kate the word RESET on Instagram for a free Money Reset audio: https://www.instagram.com/katenorthrup/