EXCLUSIVE: Douglas Group's Chief Customer Officer Philipp Andrée reveals how teenagers are revolutionizing premium beauty with product expertise that shocks industry veterans.
Recorded live from the VusionGroup Podcast Studio at NRF Europe, we discover how Europe's largest premium beauty retailer leads both online AND offline:
✅ Why groups of 15-year-olds "take over" Douglas stores (in the best way)
✅ AI virtual shopping assistants trained by 19,000 beauty advisors
✅ How 62 million loyalty members enable personalization at scale
✅ User-generated content strategy using micro-influencers and store employees
✅ Beauty mirrors and skin analyzers working across all channels
✅ "Omnipresence" philosophy: ecosystem first, purchases second
The transformation: Gen Z's deep product knowledge and TikTok engagement creates "fans for life" driving natural industry growth.
🎯 Perfect for: Beauty industry professionals, retail marketers, personalization experts, and anyone tracking Gen Z consumer behavior.
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