logo
episode-header-image
Sep 2025
45m 27s

Productizing Your Services for Highly Pr...

Michael Stelzner, Social Media Examiner
About this episode
Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results? To learn how to productize your services to generate more profitable leads and sales while building a sustainable revenue engine, I interview Michael Buzinski. 
Up next
Jan 29
How to Cultivate Content Creativity: A Framework for Marketers
Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of being shot down? To discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent a ... Show More
44m 41s
Jan 22
Recommended or Rejected: Does AI Trust You
Are you worried your business will disappear online when AI search takes over? Wondering how to make sure AI tools recommend your company? To learn how to optimize your online presence for AI search engines and build trust signals that get your business recommended, I interview M ... Show More
47m 35s
Jan 15
When Customers Create More Customers: Creating Superfans
Wondering how other companies get customers to actively promote their business? Want to explore a proven framework that turns one-time buyers into lifelong advocates? To learn how to create superfans using a proven five-step framework that transforms customer experience into cust ... Show More
44m 15s
Recommended Episodes
Aug 2021
Your Profit Road Map for More Sales & a Truly Sustainable Business
Send us a textWhat do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you ... Show More
33m 16s
Oct 7
#96 Business Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz
Most entrepreneurs run their business backwards — revenue first, expenses second, profit last. In this episode, I sit down with Mike Michalowicz, the guy who literally wrote the book on profit ("Profit First"), to flip that formula on its head. Mike shares how to take control of ... Show More
58m 15s
Oct 2023
How to Improve Your Business Profitability by Building Solid Processes
Boost Your Business Profitability: The Power of Strong Processes Unlocking Profit Growth Through Effective Process Implementation Seeking ways to enhance your business's profitability? Look no further than establishing robust processes. Processes play a pivotal role in creat ... Show More
53m 24s
Mar 2025
673. "I want to increase the profitability of my product-based business, how do I do that?" | Coaching Session
Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on ... Show More
44m 39s
Jun 2024
How to Diversify Your Marketing Services
Are you ready to expand the services you offer to clients? Wondering how to do it? To discover how one agency owner strategically grew her agency by adding one service at a time, Brooke Sellas interviews Milou Pietersz.Guest: Milou PieterszReview our show on Apple Podcasts.See Pr ... Show More
33m 10s
Feb 2025
666. Why Growing a Product Business in 2025 Is Harder—And How to Make It Easier
Welcome back, Product Bosses! If you’ve been trying to grow your product business on your own, struggling with trial and error, and feeling stuck, I see you. The truth is, most product-based business owners spend years trying to figure things out, wasting time and energy when the ... Show More
23m 19s
Jan 2024
How to Grow a Niche Marketing Agency
Are you a niche marketer ready to open a full marketing agency? Looking for advice on hiring, service models, and client acquisition? To discover how one marketer transitioned from solopreneur to marketing agency owner, Brooke Sellas interviews Louise Brogan. Guest: Louise Brogan ... Show More
45m 2s
Jan 2025
660. "How do I build a profitable and thriving product-based business?" | Coaching Session
Welcome back product bosses! Do you ever feel like you’re pouring your heart into your products but still struggling to turn your passion into a profitable business? You’re not alone. Many product-based business owners start with a great idea but get stuck when it comes to buildi ... Show More
43m 24s
Aug 2024
How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads)
Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on ... Show More
36m 10s