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Sep 16
40m 35s

How a CTC Client Unlocked 40% YoY Growth

Common Thread Collective
About this episode

In this week’s episode of the Ecommerce Playbook Podcast, Luke Austin (VP of Ecommerce Strategy at CTC) sits down with Mike McVerry, SVP of Ecommerce & International Sales at Urban Armor Gear (UAG) to unpack how the brand unlocked 40% YoY revenue growth and 43% contribution margin growth in 2025 … despite a shrinking market.


Together, they break down:

  • Why “spend more to grow more” wasn’t working for UAG
  • - How the Profit System bridged the gap between finance and marketing- The role of contribution margin in setting smarter media budgets
  • - Scaling creative volume nearly 4x year over year- How to break through a “glass ceiling” of growth with financial clarity
  • - Lessons on inventory, marketing calendars, and collaboration that fueled profitabilityThis is a real-world case study in building sustainable DTC growth by aligning finance, marketing, and creative execution.


Show Notes:


  • Ready to solve your influencer strategy?


Book Your Strategy Demo at:

https://www.getsaral.com


  • Explore the Prophit System:

https://www.prophitsystem.com


The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

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