In the early 80s, David Tran developed a sauce he called Sriracha; its popularity quickly spread among chefs and customers throughout Southern California. But to grow his business, Tran needs to find a reliable source of red jalapeños. So he forms a partnership with a farm called Underwood Ranches. For nearly 30 years, the two companies have an enduring and ... Show More
Sep 2025
The Great Sriracha Feud | If You Can't Stand the Heat | 3
Why has hot sauce gotten so - well, hot? Bon Appétit’s Joseph Hernandez sheds some light on the rise of condiment culture, and why the spicy stuff got so popular over the past ten years (even Mötley Crüe has a hot sauce line!). Later, we explore our biological reactions to spice ... Show More
43m 55s
Nov 2024
The Best Idea Yet 🌶️Sriracha: From Refugee to Billionaire
Follow our The Best Idea Yet, our 2nd podcast series, to get episodes like this every week:https://wondery.com/links/the-best-idea-yet/ Chances are you’ve got a bottle of Sriracha chilling in your fridge right now, but have no idea who invented it — and the spicy story of how he ... Show More
47m 57s
Jan 2018
Elevating hot sauce to a new standard with Lawrence Wu
On July 31st, 2015, Lawrence decided to quit his first job out of school to pursue a hot sauce and grocery industry that was ready for change. Top 3 Value Bombs: 1. Listen to those small, intimate details in conversations. 2. When things go wrong, remember there will always be a ... Show More
23m 46s
May 2025
🍅 Heinz Ketchup: The King of Condiments | 33
When entrepreneur Henry J. Heinz went bankrupt after his first venture, he nearly lost it all—his farmland, his parents' home, and his own reputation. But then, he launched a stunning comeback that changed everything about the meaning of the name “Heinz.” This Master of Tomatoes ... Show More
42m 16s
Nov 2025
Remarkable People: David Chang is 'Steve Jobs with a knife"
What happens when a world-class chef learns that success doesn’t taste like he imagined?David Chang—the culinary force behind Momofuku and author of Eat a Peach—joins Guy Kawasaki to talk about ambition, burnout, scaling the unscalable, and learning to trade Michelin stars for fa ... Show More
32 m