What determines who you vote for?
You probably think it's due to rational reasons.
Economy. Sustainability. Immigration. Growth.
But research shows that your choice of vote isn’t as logical as you might expect.
In fact, all of our votes can be swayed by a largely irrelevant factor.
And this factor can be used to change what we eat, wear, drink and b ... Show More
Yesterday
The mental tricks used to break the 2-hour marathon
On April 26th, 2026, Sebastian Sawe did what many thought was impossible. Running the marathon in under two hours. Today on Nudge, I explain the psychological tricks Sawe may have used to break the record. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge V ... Show More
23m 55s
Aug 17
How much should you reveal to your co-workers
In 1997, Miss USA won Miss Universe with one perfectly judged answer. She revealed just enough to charm, but not enough to shock. Harvard professor Leslie John says that's scientifically proven to persuade. Her research shows revealers are more likeable, more hireable, and even m ... Show More
25m 14s
Sep 2022
The psychology of political messaging, with Drew Westen, PhD
Psychologists’ research has found that it’s not the nuances of policy debates that drive voter behavior but instead how voters feel about candidates and political parties -- and whom they trust to share their values. Drew Westen, PhD, of Emory University, talks about how emotions ... Show More
42m 15s
Nov 2024
S6E4: Charisma vs. Policy: What Drives Voter Decisions?
SummaryIn this episode of the Generally American podcast, we discuss the recent election results, reflecting on the implications for the Democratic Party and the political landscape in the U.S. We explore themes of voter turnout, the role of charisma in politics, and the challeng ... Show More
51m 6s
Nov 2018
The Temptation of Now: With Guests Richard Thaler & Angela Duckworth
Most of us would like to think we make decisions for our own good. Presented with the imaginary choice between a bag of salty, greasy potato chips and a healthy salad, you might opt, in principle, for the salad. But what happens when that bag of chips is freshly opened, sitting t ... Show More
24m 50s