What determines who you vote for?
You probably think it's due to rational reasons.
Economy. Sustainability. Immigration. Growth.
But research shows that your choice of vote isn’t as logical as you might expect.
In fact, all of our votes can be swayed by a largely irrelevant factor.
And this factor can be used to change what we eat, wear, drink and b ... Show More
Oct 6
How HubSpot’s CMO Uses AI: 4 Important Tips
Kipp Bodnar is HubSpot’s CMO. He’s also an AI expert. Today, I interview him about how he uses AI, how he expects marketing teams to change, and his four tips to help you adopt AI in your business. --- The Loop Marketing Playbook: https://clickhubspot.com/45054c Kipp’s podcast: h ... Show More
26m 52s
Sep 29
How sights, smells and sounds alter what you buy
In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers drinking from this white can hated the taste. The white can made buyers think the Cola tasted worse. To explain why, I need to delve into the ... Show More
23m 16s
Sep 22
Is this famous team-building model wrong?
Is the classic forming, storming, norming, performing model wrong? In this episode of Nudge, Professor Colin Fisher challenges one of the most famous team-building frameworks and reveals what really drives teams to succeed. --- Read Colin’s book: https://colinmfisher.com/ Reading ... Show More
37m 12s
Aug 15
5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340
Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles t ... Show More
44m 36s
Aug 2024
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in ... Show More
47m 58s
Jul 2023
Mind Games: How Confidence Shapes our Financial Markets, with Economist Peter Atwater
#452: Peter Atwater, an economics professor at The College of William and Mary and author of “The Confidence Map,” joins us to discuss how confidence shapes our financial markets.He explains how The Hunger Games relates to the Lehman Brothers collapse. He describes why you should ... Show More
1h 2m