What determines who you vote for?
You probably think it's due to rational reasons.
Economy. Sustainability. Immigration. Growth.
But research shows that your choice of vote isn’t as logical as you might expect.
In fact, all of our votes can be swayed by a largely irrelevant factor.
And this factor can be used to change what we eat, wear, drink and b ... Show More
Sep 21
The huge restaurant chains masquerading as independents
Every weekend, thousands of Brits order takeaways from independent restaurants. Or do they? Because these independent restaurants aren’t actually what they seem. Pizza Hut, Prezzo, Frankie & Benny’s, Las Iguanas and many more chains are rebranding their food on delivery apps to a ... Show More
28m 2s
Sep 2022
The psychology of political messaging, with Drew Westen, PhD
Psychologists’ research has found that it’s not the nuances of policy debates that drive voter behavior but instead how voters feel about candidates and political parties -- and whom they trust to share their values. Drew Westen, PhD, of Emory University, talks about how emotions ... Show More
42m 15s
Nov 2024
S6E4: Charisma vs. Policy: What Drives Voter Decisions?
SummaryIn this episode of the Generally American podcast, we discuss the recent election results, reflecting on the implications for the Democratic Party and the political landscape in the U.S. We explore themes of voter turnout, the role of charisma in politics, and the challeng ... Show More
51m 6s
Nov 2018
The Temptation of Now: With Guests Richard Thaler & Angela Duckworth
Most of us would like to think we make decisions for our own good. Presented with the imaginary choice between a bag of salty, greasy potato chips and a healthy salad, you might opt, in principle, for the salad. But what happens when that bag of chips is freshly opened, sitting t ... Show More
24m 50s