Do you ever feel like you’re great at supporting others but struggle when it comes to prioritising yourself and your own business?
You’re not alone — and there are things you can do.
This week on the Jewellers Academy Podcast, Jessica Rose chats with our part-time Community Manager Anna Campbell. Anna is a former psychology lecturer and author of the brand new book Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless.
The book is all about how women who identify with the “good girl” personality can grow businesses that align with who they really are — without burning out or trying to fit a model that doesn’t work for them.
ANNA’S REBEL METHODOLOGY
RESILIENT MINDSET
Clear away overwhelm, indecision, and fear of criticism. Build confidence and growth. Mindset is the foundation of how we feel and how we build a business.
EVERYDAY ACTION
Find ways to get things done that actually work for you. If you’re used to prioritising everyone else, this helps you move your own business up the list.
BOLD MARKETING
Bold marketing is key to success at every stage of your business. This section focuses on stepping into the spotlight and learning to receive.
EMPOWERED PRICING
Change your money mindset, stop undercharging, and show up for yourself. This is about tackling limiting beliefs around money and charging fairly.
LIBERATING RESULTS
Create long-term change through small, manageable shifts.
IN THIS EPISODE
Jess and Anna explore why so many creatives and entrepreneurs struggle with self-prioritisation — and how we can break free from people-pleasing patterns to build businesses rooted in integrity, confidence, and self-care.
If you’ve ever found traditional business advice overwhelming or anxiety-inducing, this episode offers a gentler, more compassionate approach — one that helps you embrace who you are while still expecting more from yourself.
SUPPORT ANNA
If you’ve been following Jewellers Academy for a while, you’ll recognise Anna! She has worked with Jessica Rose since 2012, teaching on our Diploma in Silver Metal Clay and creating multiple courses with us.
Her brand new book Good Girl Rebellion launches worldwide on 2nd September 2025 (Kindle and paperback). Pick up your copy on release day to help it hit bestseller status!
👉 https://www.goodgirlrebellion.com/ggr-book
ABOUT ANNA CAMPBELL
Anna Campbell is the founder of The Good Girl Rebellion, leading a cultural shift to dismantle “good girl” conditioning and replace it with bold, values-led leadership.
With over a decade of experience empowering women entrepreneurs, she specialises in mindset, pricing, visibility, and self-leadership. Her book, Good Girl Rebellion (Rethink Press, September 2025), is a rallying cry for women to stop shrinking and start shaping their own rules of success.
She’s been featured on BBC Radio, 5 Live, STV, The Scotsman, Huffington Post, and more. She’s also the co-creator of the Full of Ourselves podcast.
👉 Website: https://www.goodgirlrebellion.com
👉 Instagram: @annaccampbell