In this week's episode of the Jewellers Academy Podcast, host Jessica Rose is joined by Anna Campbell for a look at common mistakes jewellers make when growing their business and how to overcome them. They also introduce the Jewellery Business Academy (JBA) a year-long programme designed to give jewellers the tools, knowledge, and confidence they need to thrive.
The 1 year Jewellery Business Academy, starting on Monday 5th January 2026, is built to transform how jewellers run their businesses. What began as an intensive eight-week bootcamp has now evolved into a year-long experience with weekly training, one to one mentoring, expert-led sessions, and monthly themes – making business learning both manageable and sustainable.
Whether you’re just starting out or have been running your jewellery business for years, this episode shares challenges you may recognise and shows you how to overcome them.
8 Common Mistakes Jewellers Make (and How the Academy Helps)
1. Lack of Industry-Specific Knowledge
Business advice can feel too generic – but jewellers face unique challenges. The JBA delivers jewellery-focused training on hallmarking, pricing, trade shows, collections, commissions, and more. Industry experts like Anna Campbell (email marketing), Karen Young (photography, marketing), Elin Horgan (wholesale, design), and Emma René (branding, visual merchandising) bring real-world expertise directly to you.
2. Overwhelm
Running a jewellery business can feel like spinning too many plates at once. The JBAy reduces overwhelm by focusing on one topic per month - from pricing and finance to email marketing, launching, and branding - so you can take things step by step.
3. Procrastination
Accountability matters. Through monthly group calls in small, supportive cohorts, you’ll share progress, discuss challenges, and stay motivated to complete tasks and hit your goals.
4. Isolation
Being a maker can feel lonely. That’s why the JBA includes a private community where you can connect with fellow jewellers, ask questions, and celebrate wins together so you never have to feel like you’re doing it alone.
5. Lack of Confidence
Investing in your growth builds confidence. The JBA is designed as a long-term investment in you and your business, helping you feel capable and empowered as a business owner.
6. Fear & Imposter Syndrome
Many jewellers doubt whether they’re “qualified” enough to run a business. JBA is CPD accredited (new for 2026), meaning you’ll earn a recognised certification that adds credibility and reassurance to your skills.
7. Lack of Strategy
Without a plan, it’s easy to get stuck in day-to-day tasks. Over the course of the year, you’ll develop a Jewellery Business Growth Plan - a structured, personalised roadmap that clarifies your vision, sets goals, and keeps you moving forward.
8. Self-Doubt
Sometimes you just need expert eyes on your business. With one-to-one mentoring sessions, you’ll be matched with specialists in areas like social media, wholesale, or branding, giving you tailored advice and clarity to take confident action.
Who is the Jewellery Business Academy For?
The Jewellery Business Academy is open to jewellers at every stage, from beginners launching their first collections to established makers seeking to refine, grow, and scale. With flexible payment options spread over 12 months, it’s designed to be accessible, supportive, and transformative.