logo
episode-header-image
Aug 31
1h 3m

COPYWRITER 094: How to turn your passion...

Copy School & Australian Writers' Centre
About this episode

It seems like everyone has got a podcast right now, but few know how to turn their podcast into a content empire like Glen James.

Glen started out life as a financial planner, and when he realised what impact he was making on people’s lives, he decided to scale up his business and use podcasting to reach more people.

Podcasting is just one pillar in his content empire, but if you’re interested in learning how someone has turned their passion for a topic into a very profitable content business, this is the episode for you.

You’ll learn:

  • How Glen went from teen investing nerd to podcast founder and author
  • How he monetises his podcast
  • How he uses two clear guidelines to decide where he puts his time and energy
  • How to ensure your podcast guests promote the podcast for you
  • How to create magnificent lead magnets that work
  • How to use the podcast to find new clients
  • How to future-proof your content business. 

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Up next
Sep 21
COPYWRITER 095: How to become an influencer with Australia's leading Talent Agency Founder, Kat Moses
Would you like to become an influencer? Would you like a step-by-step playbook for how to get that career up and running? If you’ve ever wanted to monetise your passions and turn your knowledge into profit, this is the episode for you. Kat Moses is the founder of MGMT, one of Aus ... Show More
1h 6m
Aug 10
COPYWRITER 093: How to manage fear, anxiety and imposter syndrome with the star of Phantom of the Opera, Josh Piterman
Josh Piterman is no stranger to pressure. As the only Australian to play both the Phantom in London’s West End and Jean Valjean in Les Misérables, he knows what it’s like to perform at elite levels and what it takes to keep showing up when your inner critic won’t sit down. Now al ... Show More
58m 38s
Jul 20
COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan
Without a doubt, hiring staff is one of the hardest, yet arguably, the most important parts of building a business. Whether you’re hiring a Virtual Assistant to update your database or hiring a CEO to run your business, getting the right team together is critical. A few know bett ... Show More
55m 57s
Recommended Episodes
Sep 2021
The secret to building an award-winning creative team | Mike Tosetto | Leadership Activators Global Edition #16
In this episode, Carole Issa talks with Mike Tosetto, Director at Never Sit Still about how he went from running a one-man band creative studio business into building a 7-figure award-winning creative team. Mike is the director and founder of Never Sit Still, an animation studio ... Show More
40m 46s
Mar 2025
The Truth About Bringing Your "Authentic Self” To Work - A Leadership Coach Explains
Work takes up more of our lives than almost anything else—so it’s no wonder that it can leave us feeling drained, stuck, and oftentimes further away from who we authentically are. This week, JVN is sitting down with leadership coach and author Mory Fontanez to unpack what it real ... Show More
51m 17s
Jan 2024
Changing Your Story
In this episode of the Impostor Syndrome Files, we talk about the role our stories play in our confidence journeys. When we’re doing something scary, or experiencing self-doubt, too often, our story is one of disempowerment – I don’t belong here, or I’m not good enough. It’s a fl ... Show More
40m 15s
Nov 2021
75. What's Essential: Simon Sinek on The Power Of Finding Your Why
It’s not only important to identify what’s essential in your life, but you must also know why it matters. Join me as I speak with Simon Sinek, Inspirational Speaker and Global "Best Selling" Author (Leaders Eat Last, Together is Better, Find Your Why and The Infinite Game) , In t ... Show More
38m 11s
Jun 2024
How to Become a Great Leader with David Novak
Unlock the Secrets of Leadership Mastery with Ed Mylett and David Novak! Leadership isn't just a role; it's a journey of constant learning and adaptation. This week, I'm excited to host David Novak, the legendary co-founder and former CEO of Yum! Brands, on a deep dive into the d ... Show More
1h 5m
Mar 2025
How to Separate Passion from Pressure
Can social conditioning, past experiences, and external pressure affect the way we explore figuring out our Sparketype? Or, for that matter, any metric we might look to, as a way to help figure out what drives us? And how do we turn down the volume on social conditioning and perc ... Show More
41m 46s
Jul 2024
TIP646: How To Understand A Business Like A Pro w/ Kyle Grieve
On today’s episode, Kyle Grieve discusses a book that is near and dear to Warren Buffett’s heart, Common Stocks and Uncommon Profits by Philip Fisher. He’ll discuss why the book was so influential on Warren’s transition towards quality businesses, why going deep into a business i ... Show More
1h 9m
Aug 2023
Progress Over Perfection: Why Challenges Are Essential to Growth with Jason Feifer
Are you experiencing changes at your organization? Do you want the tools to help you stay relevant in the future?   In this episode, we hear insights from Jason Feifer, editor-in-chief of Entrepreneur magazine. Through his experiences in organizational restructuring and acquisiti ... Show More
26m 51s
May 2023
Episode 620: Breakthroughs in Business Coaching Session: Creating Connection, Visibility and Overcoming Imposter Syndrome with Emma Nagy
Today is a special episode, as I’m bringing you a brand new segment of the podcast, called Breakthroughs in Business Coaching Sessions. Here you’ll get to listen in on real coaching sessions, and this first one features the amazing Emma Nagy, who is looking for guidance around co ... Show More
53m 47s
May 2025
Fearne Cotton: Why You’re Tying Your Self Worth To Your Job & How To Stop It
SPONSORUse my code LOOPXGRACE for 20% off: https://bit.ly/43i5CLx+TODAY'S EPISODEToday’s guest is someone whose voice has accompanied so many of us through the highs and lows of life, through our teens, and now our careers. I’m speaking to broadcaster, author, and Happy Place fou ... Show More
1h 9m
Listen to millions of songs and podcasts on Anghami