Why You’re Still a “Hidden Gem”—And How ...

In this Social Media Decoded episode, brand strategist and storytelling expert Jodi-Kay Edwards shares her proven blueprint for going from invisible to in-demand—without chasing hustle culture. We break down alignment over hustle, clarifying your message, building confidence to show up consistently, and turning visibility into real revenue with a simple, sustainable personal-brand strategy.

What You’ll Learn

• The “alignment over hustle” method to grow without burning out
• How to clarify your message, niche positioning, and brand promise
• A step-by-step plan to go from hidden gem to paid + booked
• Authority content that attracts ideal clients (and what to stop posting)
• Pricing and offer tips to charge your worth (and stick to it)
• The visibility routine: confidence, consistency, and conversion

Guest Resources

• Website: jodikayedwards.com

• Programs: jodikayedwards.com/ceo, jodikayedwards.com/indemand

• Instagram: @jodikayedwards

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ideal For

Coaches, service providers, and creators who know they’re great at what they do but aren’t being seen, booked, or paid at the level they deserve—and want a clear, confidence-boosting path to consistent clients.

personal branding for entrepreneurs, get seen get paid, hidden gem to in-demand, alignment over hustle, brand messaging clarity, authority content strategy, pricing your services, confidence to show up online, visibility routine, client attraction system, sustainable marketing, storytelling for brands, offer positioning, charge your worth, consistency for creators,