If you’ve ever thought about teaching creative workshops, or you already run them and want to make them truly unforgettable, this episode is packed with wisdom you won’t want to miss.
Jessica Rose talks with Patricia van den Akker from The Design Trust, author of 'Teaching Creative Workshops in Person and Online', to share five powerful tips for designing workshops that stand out. Patricia’s approach goes far beyond simply showing people how to make something. Instead, she encourages us to think deeply about why we teach, what kind of experience we want to create, and how we can market our workshops in a way that connects emotionally with the right students.
In this episode you’ll discover:
- How to uncover your true 'why' for teaching (and why it matters).
- The difference between teaching a project vs. teaching a skill – and when each works best.
- Why the little details – from brownies to background music – can make or break the workshop experience.
- How to market your workshops with emotion so you attract your ideal participants.
- Creative ways to expand beyond traditional workshops to grow your income and impact.
Whether you’re just starting out or looking to elevate your teaching practice, this conversation is packed with practical ideas and inspiring insights. Plus, Patricia gives us a behind-the-scenes look at her new book, which features Jewellers Academy as a case study.
Listen now to learn how to design workshops that light a spark in your students and in you.
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About Patricia
Patricia van den Akker is the Director of The Design Trust, the online business school for designers, makers & other creative professionals, providing online memberships, workshops and courses on creative business planning & time management, teaching creative skills, marketing & selling, costing & pricing. For over 25 years she has been a creative business adviser, trainer & coach, working with 1,000s of creatives in the UK and abroad. She regularly teaches at art schools such as the Royal College of Art and Central St Martin, and works with many of the craft fairs and trade show organisers like GNCCF and Top Drawer as well. She is known for her practical, honest and can-do approach to creative professional development. In February 2025 her book Teaching Creative Workshops in Person & Online was published by Bloomsbury.