logo
episode-header-image
Aug 22
47m 1s

The Ridiculously Energetic History of En...

iHeartPodcasts
About this episode

This episode is brought to you by our favorite cohost: coffee. These days, if you stroll into any convenience store across the planet, you're going to run into a selection of energy drinks -- whether we're talking Red Bull, NOS, Monster, or our favorite pal, the humble cup of joe, one thing's for certain: people love this stuff... even if it's not particularly healthy. In today's episode, Ben, Noel and Max discover the strange origin of a multibillion dollar industry dedicated to keeping people just a little more peppy.

See omnystudio.com/listener for privacy information.

Up next
Yesterday
The Dumbest Mobster Ever Tried To Steal Ruby Slippers
There are few pieces of film history more iconic than Dorothy's magic ruby slippers from 1939's The Wizard of Oz. Yet, at first, the studio had no idea how valuable these would become. The multiple pairs of slippers languished in obscurity until costume department worker named Ke ... Show More
40m 23s
Oct 7
The Ridiculously Disturbing History of North Korea
As one of the most isolated countries on the planet, it's no surprise the Democratic People's Republic of Korea remains mysterious in the modern day. So, how did it become a thing? In today's episode, Ben, Noel and Max explore the bizarre origin story of the "Hermit Kingdom," a t ... Show More
48m 25s
Oct 4
CLASSIC: The Forty Elephants: London’s All-Female Jewel Thieves
For at least 200 years, part of London’s criminal underground was ruled by a gang of brilliant, all-female jewel thieves. In this week's classic episode, Ben, Noel and Max explore the rise and fall of the notorious Forty Elephants.See omnystudio.com/listener for privacy informati ... Show More
42m 7s
Recommended Episodes
Jan 2025
⚡ Red Bull: How The World Got Its Wiiings | 16
What’s keeping us up at night (besides our own thoughts)? An 8.4-oz blue-and-silver can of caffeine, taurine, sugar, and flavoring that’s part LaCroix, part Robitussin. Red Bull is not only America’s best-selling energy drink, it was its first: before the Bull, ‘energy drink’ in ... Show More
45m 17s
Apr 2025
History of Coffee: from devil’s brew to our favourite beverage
Greg Jenner is joined by Professor Jonathan Morris and comedian Sophie Duker to learn all about the bittersweet history of coffee.Coffee is undoubtedly one of the most popular drinks worldwide, and we consume an estimated 95 million cups of the stuff everyday in the UK alone. But ... Show More
57m 29s
Sep 2024
Your Brain On... Coffee
What does the most-purchased beverage in the world — coffee — do to your brain? Five centuries after its discovery, coffee is deeply entrenched in our diets on a global scale. More than half the U.S. population drinks coffee daily. We wake up with coffee, and catch up with friend ... Show More
41m 34s
Jul 4
History of Coffee (Radio Edit)
Greg Jenner is joined by Professor Jonathan Morris and comedian Sophie Duker to learn all about the bittersweet history of coffee.Coffee is undoubtedly one of the most popular drinks worldwide, and we consume an estimated 95 million cups of the stuff everyday in the UK alone. But ... Show More
28m 11s
Aug 2024
THROWBACK 🍺 The power of 1,000 true fans, with Athletic Brewing’s CEO
Back in January 2023, we interviewed the founder of the biggest non-alcoholic beer brand in America: Athletic Brewing. Since then, Athletic has surged past an $800M valuation with a huge fundraise this summer and is now the clear leader in the category, with a 19% market share. T ... Show More
52m 19s
Jul 21
Carlos Sainz: Inside My Ferrari Exit, Red Bull Rumours and Why I Believe In Williams (E361)
Formula One driver Carlos Sainz has always made bold choices, but none bolder than betting on Williams. In this episode, the F1 star opens up about turning down easier options to join a long-term project led by James Vowles, and why trust, people, and honesty mattered more than n ... Show More
53m 27s
Mar 2025
Why That Worked #11: Starbucks—The Brand that Changed How the World Drinks Coffee
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to you ... Show More
35m 27s