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Aug 22
3m 43s

Game plan for balancing automated conten...

I Hear Everything
About this episode

Balancing AI content with E-E-A-T signals requires strategic planning. Shaun Hinklein from Apollo.io shares his hybrid approach that prioritizes expertise and trustworthiness above automation efficiency. His methodology includes mandatory subject matter expert reviews before publication, transparent author attribution to maintain accountability, and a focus on content quality that professionals would proudly attach their names to.

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