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Jun 2025
21m 44s

The $750 billion AI advertising opportun...

I Hear Everything
About this episode
Explore the $750 billion AI advertising revolution transforming creative production with Kevan Yalowitz from Accenture. 
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Jan 23
The marketing tactic everyone's sleeping on right now
Direct mail conversion rates outperform email by 3x despite rising postal costs. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses including L'Occitane and SimpliSafe. The discussion covers AI-powered routing algorithms that optimize s ... Show More
4m 32s
Jan 22
Pitch to a 25-year-old performance marketer to get them to test direct mail
Performance marketers struggle with direct mail attribution and speed. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven personalized campaigns. The discussion covers AI-powered delivery optimization that automatically ... Show More
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Jan 21
One growth tactic that worked in 2015 that will still work in 2035
Direct mail automation struggles with speed and attribution challenges. Ryan Ferrier is CEO of Lob, the direct mail automation platform used by over 12,000 businesses to modernize physical mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed ver ... Show More
3m 2s
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