In this episode of The Kelly Roach Show, Kelly welcomes back longtime client, friend, and powerhouse entrepreneur Julie Ciardi. Together, they dive into the Trust-Building Offer model and how it’s transforming the online business landscape.
Julie shares her journey from IBM VP to online entrepreneur, the struggles she faced before finding success with live launching, and how the new trust-building model has skyrocketed her results while giving her more freedom than ever.
If you’ve been feeling stuck with old strategies that no longer work, or you’re ready to discover a model that scales sustainably without sacrificing integrity, fulfillment, or freedom, this conversation is a must-listen.
How Julie went from leaving a 20-year corporate career to creating a $1.4M business in 18 months
Why so many entrepreneurs build businesses they don’t actually love—and how to avoid it
The game-changing impact of the Trust-Building Offer and how it complements live launching
How to create offers that consistently sell while giving your clients transformational results
Why the online business world is entering a new era—and what you need to do to adapt
0:00 – 4:25 | Kelly introduces Julie and their history working together
4:26 – 11:20 | Julie’s leap from IBM VP to entrepreneur, and the struggles that almost cost her marriage and dream
11:21 – 18:45 | The breakthrough: how live launching led to $1.4M in 18 months
18:46 – 28:00 | Why timeless business principles matter more than ever in today’s market
28:01 – 36:40 | The rise of the Trust-Building Offer—why it works and how Julie implemented it
36:41 – 47:50 | Human Design, finding your voice, and building a business aligned to your strengths
47:51 – 59:00 | The new era of online business: from saturated funnels to building trust and community
59:01 – 1:10:00 | Julie’s success with her membership, how upsells are happening naturally, and why this creates freedom
1:10:01 – 1:18:30 | The economic reality most gurus aren’t addressing—and the massive pent-up demand waiting in your audience
1:18:31 – end | Kelly and Julie’s final thoughts on embracing the transition and thriving in this new business model
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