The ancient art of rhetoric has shaped political policies, influenced social movements, structured legal arguments, and molded cultural narratives throughout history. It's been used for three thousand years to persuade other people to change their lives.But what if you could use it to persuade yourself?My guest today says you can. Jay Heinrichs is the author ... Show More
Sep 8
If I Don’t Return: A General's Wartime Journal for His Sons
When Mark Hertling learned he was deploying for Operation Desert Storm, he decided to start a journal.Back then, Mark was an Army major and cavalry officer with two young sons. His unit would be out in front of the main force, and during an intelligence briefing, he was told it c ... Show More
48m 2s
Aug 25
The Lost Virtue of Thumos (And Why Men Need It)
The ancient Greeks believed the human soul had three parts: reason, appetite, and something called thumos. Thumos is difficult to translate into English. It encompasses anger, noble spiritedness, pride, ambition, a sense of honor, and the drive to act. The Greeks thought it was e ... Show More
53m 5s
Jul 2025
Self-Talk That Actually Works | Jay Heinrichs
What if the key to change isn’t willpower—but persuasion? In this episode of Social Intelligence, AJ Harbinger and Johnny Dzubak sit down with Jay Heinrichs, bestselling author and renowned rhetoric expert, to uncover how the ancient tools of persuasion can be turned inward. Draw ... Show More
1 h
Sep 2023
The Art of Persuasion: Mastering the Power of Your Voice
<p>Unlock the secrets to becoming a master communicator and influencer in this episode. Today we dive deep into the world of tonality, cadence, and emotional connection, as we reveal the essential techniques to captivate any audience. Whether you're looking to boost your char ... Show More
22m 39s
Feb 2025
Socrates’ Two-Column Method For Clearer Decisions
The oldest self-help tool might also be the best one, and it fits on a single sheet of paper. I asked Stoic author Donald Robertson to walk me through Socrates' two-column method: a simple way to question your own assumptions, pressure-test a belief, and make a clearer decision.W ... Show More
17m 45s
Mar 2025
The Art of Persuasion: The Hidden Psychology Behind Power and Charisma (Audiobook)
📖 Get the e-book here: 👉 https://audiobooksoffice.com/products/the-art-of-persuasion-the-hidden-psychology-behind-power-and-charisma
Master Persuasion: Uncover the Psychology of Power & Charisma!"
The art of persuasion, influence techniques, hidden psychology, charisma secrets, ... Show More
1h 21m