ng episode with Kip Fulks, co-founder of Under Armour. Kip takes us on his remarkable journey from college athletics to building a global sportswear empire, and now thriving as the owner of a hunting outfit in the wilds of Alaska. He opens up about redefining success, sharing how his perspective evolved from chasing ambition to finding true fulfillment in unexpected places.

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1d:T47b,In this episode, Jason sits down with CrossFit legend, Rich Froning, to dive deep into the mental and physical toughness it takes to succeed, not just in the gym, but in the mountains. Rich opens up about his passion for hunting, what drew him to it, and how it’s challenged him in ways he didn’t expect. They explore how the intensity of elite fitness compares to the patience and grit required in the backcountry, what training really matters when you're preparing for a hunt, and how to stay disciplined when life’s full of competing priorities. From workouts and recovery to mindset and motivation, this conversation is about pushing limits, building resilience, and finding growth through discomfort, whether you’re on the trail or under a heavy barbell. If you're serious about becoming a tougher, more capable version of yourself, in the field and beyond, you won’t want to miss this one. Connect

Ep. 1: Kip Fulks - Trading the Boardroom...