In today’s episode, Brock Johnson provides a complete guide to securing brand deals on Instagram in 2025. He’ll dive into Instagram brand partnerships, exploring how to land deals even with under 100k followers and why engagement rates matter more than follower counts, as highlighted by Adam Mosseri.
Brock will share tips on how to pitch brands on Instagram, including the importance of a strong media kit and your unique value proposition as a creator. He’ll also discuss influencer income streams, from brand sponsorships and affiliate marketing to selling digital products. This episode is packed with practical advice on how to navigate the evolving landscape of brand deals, including pricing strategies, research tools like FYPM, and effective ways to approach brands through DMs. Whether you’re a micro or mega influencer, these strategies will help you make the most out of your Instagram monetization opportunities.
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🤑 BRAND DEAL EMAIL TEMPLATE:
Hi [Brand Rep’s Name or Brand Team],
I’m [Your Name], a [Your Niche] content creator with a community of [#] highly engaged [audience type] on [platforms]. I’ve been using [Product Name] for [how long], and I genuinely love how it [quick, authentic benefit].
I’d love to explore a potential paid partnership. My audience trusts my recommendations, and I’ve seen great results when promoting [product category]—especially with short-form video and authentic storytelling.
What sets me apart:
– [Unique skill or stat, e.g. “85% of my followers are women 25–45, your ideal buyer”]
– [Example result, e.g. “Previous collab brought in 20K views & a 9.4% CTR”]
– [Your format strength, e.g. “I specialize in making shareable Reels that convert”]
If you’re open to it, I’d love to send over a few creative ideas and chat about what a collab could look like!
Best,
[Your Full Name]
[Social media handle] | [Phone if applicable] | [Media Kit link if available]
Connect with Brock on your fav social platform:
Brock: