This week on the Jewellers Academy podcast, Anna Campbell is in conversation with Lynn Powell. Anna is the founder and tutor for Jewellery School Scotland, teaching sell-out jewellery workshops in Edinburgh. Lynn Powell is the founder of the Arienas Collective, a creative workshop hub in Edinburgh. The collective was set up to help local artists and makers make a living doing what they love. Anna teaches her workshops exclusively with the Arienas Collective and they regularly sell out months in advance.
The Arienas Collective recently curated an exhibition called Love or Money, which explored how artists make money. As part of that exhibition to support artists and makers, they did a talk on selling out workshops. This was a popular talk and so they have brought it to the podcast. This is more of a masterclass than a podcast with so many great insights shared for anyone running creative workshops.
A summary of their top 10 tips for selling out jewellery workshops:
1. Location is important - consider good transport links or ample parking
2. Beware of being in competition with yourself in one area. Pick a location to teach
3. Make sure your location is clear in your social media and on your website. People will Google for jewellery workshops + location and that helps you show up in the Google ranking
4. Teach something that you can't find very widely - a type/style of jewellery making or project
5. Have a choice of dates available but not too many, you can always add more
6. Have an intermediate/next level courses available for those who want to do more
7. Offer gift vouchers and sell creative experiences
8. Try different things. What works really well one year may not the next year, and what didn't sell at all might suddenly start selling
9. Try listing on places that people look for craft workshops e.g. Craft Bento and Craft Courses
10. Keep going. It can take time for the reputation to build and for word of mouth to happen
Whether you're a jeweller, maker, or creative entrepreneur, this episode is packed with practical, proven advice. If you want to fill your classes and grow your teaching income with confidence and clarity, this episode is a must-listen.
About Anna Campbell
Anna is the award-winning founder of Jewellery School Scotland, teaching 5 star rated silver clay jewellery making workshops from the Arienas Collective in Edinburgh, Scotland. She is one of the lead tutors for the online Diploma in Silver Metal Clay from Jewellers Academy.
Anna is also the founder of Good Girl Rebellion. The Good Girl Rebellion is about reclaiming power, building wealth, visibility and autonomy on your terms. It’s a roadmap to stop growing other people’s dreams and start building your own. We don’t need to change who we are, we need to shake off the good girl conditioning of compliance, people pleasing, perfectionism and proving our worth. Her book Good Girl Rebellion is out on 2nd September 2025.
Instagram @annaccampbell
About Lynn Powell
The Arienas Collective creative workshop hub is based in the Georgian mews home of founder Lynn Powell's home in Edinburgh's historic New Town. Lynn set up the Collective to help local artists earn a living through sharing their creative skills and passions with others, driven by the belief that there is a creative being within everyone awaiting the right support and encouragement to be released. A passionate believer in the power of collaborative working, she applies her marketing, community engagement, education and team building skills and experience to support the growth of The Arienas Collective: in return, the Collective plays a key part in Lynn's personal creative life.
Instagram @arienas_collective