logo
episode-header-image
Nov 2024
37m 14s

Snap, OMG share impact of AR on attentio...

Campaign Middle East
About this episode

Youmna Borghol, Head of Marketing Science at Snap, and Chris Solomi, Chief Digital Officer at OMG discuss the power of AR Lenses in driving active attention and brand outcomes during Campaign’s On The Record podcast.

Up next
Nov 2024
How SMC is ‘hitting a home run in the Kingdom’
SMC CEO Khalid Alkhudair discusses partnerships, diversified strategies, borderless branding, and heavy investments in talent, digital infrastructure, and sponsorships during Campaign’s On The Record podcast. 
19m 6s
Nov 2024
Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs
Mashreq Bank’s Suad Merchant explains how the bank’s long-term brand approach is rolled out through meaningful campaigns, authentic storytelling, and finding the right balance between creativity and tech. 
25 m
Nov 2024
Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival
Sir Martin discusses his perspectives on the development of the creative industry in the Middle East – and Saudi Arabia in particular, and what marketeers need to do to constantly stay ahead of the curve. 
26 m
Recommended Episodes
Oct 2025
How Podcasting 100x’d in the Middle East | Lama Osman on the Rise of Audio in MENA
<p><strong>In this episode, you’ll learn:</strong><br />• Why podcasting is booming across the Middle East<br />• How conversational commerce and audio content intersect<br />• What brands can learn from the human side of storytelling<br />• How AI and automation are shaping the ... Show More
38m 11s
Aug 2023
A Deep Dive Into Influencer Marketing with Fadzi Nyama
<p>Welcome back to The Girls in Marketing Podcast! </p> <p><br></p> <p>Today&#39;s guest is an expert in Influencer Marketing and Social Media. Fadzi Nyama has become an industry leader in the influencer space with a huge passion for educating brands and content creators about ho ... Show More
44m 5s
Jun 2024
Local Insights with Al Futtaim: Maximising Growth: AI-Driven Enterprises
Forbes Middle East’s Local Insights podcast in partnership with GBM explores AI- driven enterprises with Al Futtaim. To discuss the significant impact of AI on businesses across the Middle East are Himanshu Shrivastava, CTO of Al-Futtaim Group; Ossama El Samadoni, General Manager ... Show More
30m 46s
May 2024
Social Media Marketing The Right Way
<p>Today&#39;s episode is a 4Ds session I had in the VaynerMedia office, I answer a bunch of very important questions for business owners and entrepreneurs such as how to deliver value to your people, the impact of AI on agencies and how should brands approach selling. I also sha ... Show More
59m 35s
Nov 2020
#126 - A Nonexistant Influencer Pulling in Over $10m and The Big Opportunities With Hyperlocal Franchises
Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) discuss: - How do you make podcast ads better? - Shaan and Sam discuss the election and the myths around it. - Ideas around improving live consumption of events. - Sam shares his excitement around Replika (https://replika.ai/) and ... Show More
50m 46s
Apr 2024
57 Minutes of Business Tactics & Lessons l Podcast With Friends Ep. 15
<p>On today&#39;s episode of Podcast With Friends, I sit down with Vinay Menda, Devon Lévesque, Chris Olexa, and Justin Smith. The conversation delved into the realities of entrepreneurship, the importance of attention as an asset, and the emotional impact of business failures. ... Show More
57m 15s