Ever wonder how some nonprofits seem to always be in the news? It's not magic – it's PR! In this episode, we dive into the world of press releases and media relations with PR expert Mickey Kennedy. Learn how to craft compelling stories, build relationships with journalists, and get your nonprofit the attention it deserves. Whether you're a PR novice or looking to up your game, this episode is packed with practical tips and strategies you can start using today.
What you'll learn:
→ The basics of writing an effective press release
→ How to build and nurture relationships with journalists
→ Strategies for getting national media coverage on a budget
→ Why being a small, unknown organization can be a PR advantage
→ Creative ways to generate newsworthy content
Want to skip ahead? Here are key takeaways:
[06:14] Craft strong, meaningful quotes in your press releases – they're your chance to control the message and increase the likelihood of being included in articles.
[12:08] Start building media connections locally – there are probably less than a dozen key journalists in your area who cover nonprofits.
[19:33] Timing, message, and relevance are crucial for press release success – as demonstrated by the dining bond initiative case study.
[30:09] Consider creating surveys or studies to generate newsworthy content and position your organization as an expert in your field.
[37:01] Don't let your organization's size deter you from pursuing PR – sometimes being small and unknown can actually work in your favor with journalists.
Resources
9 Creative Ways to Engage and Steward Your Donors Guide: http://thefirstclick.net/resources
Free Master Class: How to Build a PR Campaign Designed to Get Massive Media Coverage: https://www.ereleases.com/plan/
CauseWire – a nonprofit rate for press releases: https://www.ereleases.com/causewire/
Mickie Kennedy
Founder, eReleases
Mickie Kennedy founded eReleases (http://www.ereleases.com) 25 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area.
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