logo
episode-header-image
Jul 22
57m 6s

Step Away or Die: The Brutal Cost of Bui...

Hampton
About this episode

** Thinking about selling your company? 24 founders told us what really happens after the wire hits. — joinhampton.com/exit-report

Santiago Aparicio built a $500M company, then faced a choice: step away or die.


Here’s what we talk about:

  • Santiago shares his $22M net worth and the breakdown.
  • He rents instead of owning real estate to keep life flexible.
  • Spends freely on watches and Porsches, but says they are assets, not expenses.
  • Grew up in Colombia with wealth but strict spending limits, which fueled his drive.
  • Joined Rappi early, then co-founded Fitpal, before chasing bigger ideas.
  • Built a payroll company from zero to $500M/year fast, but felt miserable.
  • Constant comparisons made him feel like a failure despite success.
  • Ignored health issues until he developed a severe heart condition.
  • Family forced him to choose: company or life.
  • Walked away while the company was thriving, leading to an identity crisis.
  • Now working with Bryan Johnson on health tech at Blueprint.
  • Says success comes at a cost, and many founders hide how miserable they really are.


Cool Links:

Chapters:
(01:34) Santiago's Financial Breakdown
(04:09) Luxury Spending Habits
(05:10) Early Life in Colombia
(08:37) Entering the Startup World
(10:37) The Rappi Journey
(13:29) Building FitPal
(17:14) The Y Combinator Playbook
(19:18) The Goalposts Keep Moving
(24:44) The Fleeting Joy of Success
(26:46) Aggression and Overwork
(28:47) Health Scare and Realization
(34:13) Stepping Down and Identity Crisis
(40:47) Reflections on Sacrifice and Success
(43:43) Challenging Hustle Culture
(47:31) Working with Brian Johnson


This podcast is a ridiculous concept: high-net-worth people reveal their personal finances. Inspired by real conversations happening in the Hampton community.


Your Host: Harry Morton

  • Founder of Lower Street, a podcast production company helping brands launch and grow top-tier podcasts.
  • Co-parents a cow named Eliza.
Up next
Oct 7
How They Built a $745M Company Together and Stay Married
Stop making million dollar decisions alone. Hampton gives you a personal board of eight vetted founders in your city who meet monthly to tackle your hardest problems. Find your group: https://joinhampton.com/Kass and Mike Lazerow built two companies together, sold one for $25M… a ... Show More
41m 3s
Sep 30
I Sold My Company for $22M. Here’s Why I Bought It Back.
Thinking about selling your company? 24 founders told us what really happens after the wire hits. — http://www.joinhampton.com/exit-reportJaclyn Johnson sold Create & Cultivate for $22 million. Then she hit pause – burned out, got divorced, and took a year off to figure out what ... Show More
36m 1s
Sep 23
I Chose Fun Over Profit…. And I Regret It
Thinking about selling your company? 24 founders told us what really happens after the wire hits. — https://www.joinhampton.com/exit-reportJordan Schlipf spent a decade building companies optimized for fun, freedom, and friendships. But with years of hindsight, he wonders if he l ... Show More
37m 5s
Recommended Episodes
Sep 14
The Billion-Dollar Real Estate Disruption with Robert Price
In Episode 272 of The Business Development Podcast, Kelly sits down with Robert Price, Founder & CEO of Bōde, the peer-to-peer real estate platform that has already facilitated over $1 billion in property transactions. Robert shares how his entrepreneurial roots, experience at Ax ... Show More
1h 14m
Feb 2025
#215 David Heacock: Managing and Marketing a $250M Business
Imagine leaving a six‐figure Wall Street salary behind to chase a single, daring idea. In this episode, David Heacock shows you how he turned a basic product into a $250M empire. At 29, he left Wall Street to bet on air filters. That bet transformed into Filterbuy, now a $250 mil ... Show More
2h 4m
Oct 6
Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand
What if the best startup isn’t sexy at all? In 2013, Vijen Patel left private equity to pursue “the least-worst idea”: dry cleaning. No patents. No app wizardry. Just laundry lockers in high-rises, ruthless unit economics, and a $1.99-a-shirt price that was seared into America’s ... Show More
1h 6m
Mar 2025
Winning, Losing, and Leveling Up: The Raw Truth on Business, Fitness & Mindset | Sean Whalen | EP 62
In this high-energy episode, Sean Whalen joins me to deliver an unfiltered deep dive into success, failure, and the mindset needed to win in business, fitness, and life. We discuss the dangers of ego-driven decisions, the power of taking massive risks, and why most people stay st ... Show More
46m 18s
Aug 28
$2 Million of Fun: Big Margins in Play Centers
About fall conferences: Southeast Entrepreneurship through Acquisition Conference2025 Buy Then Build SummitMcguireWoods Independent Sponsor ConferenceM &A Launchpad's Fall Show (use ACQUIRINGMINDS for a discount)Despite tight search criteria, Daniel Batista found a business that ... Show More
1h 24m
Sep 29
Founder Mode for ETA: $6m to $25m in 3 Years
Aizik Zimerman bought a home services business to build a consumer brand into his life's work. It seems to be working. Register for the webinar: The ABCs of Franchise M&A: Deal Sourcing, Diligence, and Integration - Thu Oct 2nd - https://bit.ly/46E2uv8Topics in Aizik’s interview: ... Show More
1h 18m
Jul 7
#76 Wanna 10x? Be Unhinged.
In this solo episode of the BigDeal podcast, Cody Sanchez discusses the unconventional approaches to starting and growing a business. She emphasizes the importance of being unhinged and willing to take risks in the early stages, as well as the critical role of hiring top talent a ... Show More
18m 27s
Aug 21
4th Time's the Charm: 3 Broken Deals to Buy a Great Business
Register for the webinar:Overcoming Common Deal Sticking Points - Thu Aug 21st - https://bit.ly/4oB4zAkBryan Houck was fatigued of his search and broken deal costs when he finally closed on an award-winning creative agency.Topics in Bryan’s interview:Losing everything in a startu ... Show More
1h 14m
Jul 9
#80 The Biggest Bets I Made — And How They Paid Off: Gary Vee
In a world drowning in noise, the ability to capture and monetize attention isn't just a skill—it's the entire damn game. That’s why today, we’ve got Gary Vaynerchuk… the man who doesn’t just predict digital trends, he makes them. For over two decades, from transforming a local l ... Show More
1h 20m
Jul 16
#82 My Billion Dollar Shark Tank Investment: Daymond John
Join Codie Sanchez as she dives deep with Daymond John, the founder of FUBU and a star on Shark Tank, in this insightful episode of the Big Deal podcast. They discuss his journey from starting FUBU in his mom's house to building it into a $6 billion brand, his investment strategi ... Show More
1h 7m