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Jul 2025
56m 41s

S06.EP12 - Creator Branding 101: How to ...

JUST BRANDING - BY JACOB CASS & MATT DAVIES
About this episode

In this episode, we’re joined by Jay Clouse, one of the most trusted voices in the creator economy and founder of Creator Science, a platform helping creators become professional entrepreneurs.

Jay has built a standout brand around clarity, consistency, and community—without chasing hype or shortcuts. We dig into what it really takes to build a brand-led creator business that scales trust and stays aligned.

Up next
Nov 4
S06.EP18 - Transforming Amazon: Behind the Brand Overhaul with Koto (James Greenfield)
How do you reimagine one of the world’s most powerful brands? Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partnered with Amazon to deliver one of the largest brand transformations in recent history. In this episode, James Greenfield, CEO and Founder of ... Show More
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Oct 21
S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries
In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else. Together they explore why great brands need a clear adversary, how to choose the right one, and how ... Show More
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Oct 2
S06.E16 - De-Positioning: A Bold New Playbook for Brand Strategy with Todd Irwin
What if the key to standing out wasn’t finding your niche… but attacking the norm? Learn more at https://justcreative.com/podcast In this provocative episode, we sit down with Todd Irwin, Chief Strategy Officer at Fazer and author of the new book De-Positioning (Amazon), to chall ... Show More
41m 57s
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