logo
episode-header-image
Feb 2024
45m 50s

93 Mastering Content Creation and Logo D...

Kady Sandel
About this episode

Join me in this exciting episode of The Profitable Graphic Designer Podcast, where I had the pleasure of hosting the incredibly talented Will Paterson. Will is a true master in the world of graphic design, specializing in Logo Design, Hand Lettering, and Brand Identity. As the owner of a successful design agency, he's collaborated with big names like Adobe, Instagram, and Skillshare. And did I mention his YouTube channel? It boasts a whopping 852,000 subscribers!

In this episode, I dive deep into a conversation with Will, getting personal about his journey as a content creator and his path to online stardom.

Here's what you'll learn:

  • The secrets behind Will's rise as a content creator and how he began crafting his digital presence.
  • How business owners in the design field can leverage content creation to attract premium clients, increase rates, and supercharge their businesses.
  • The effective strategies and tactics Will used to grow his YouTube subscribers and Instagram followers.
  • Insights into the types of content that resonate with his audience and find out if his target audience includes potential clients or fellow designers.
  • How Will maintains a consistent content creation schedule and whether he has a support system in place to help with the grind.

But that's not all, we also dive into the nitty-gritty of logo design. Will shares his creative process, from initial concept to the final product, and unveils his secrets to developing a signature style. Plus, he spills the beans about his course, Logo Launch, designed to empower designers with everything logo design & business related. So, get ready to be inspired and learn from the best.

About Will Paterson:

Will is a creative director, designer, branding expert and YouTuber. He’s been designing for over a decade, beginning as a freelance artist to now being the proud owner of our design agency, based in the North East of England. He loves creating memorable, unique branding for companies as well as YouTube videos to help people level up their own design skills and knowledge.

 

YouTube

Instagram

Logo Launch

Website

Up next
Nov 18
Why Designers Struggle to Raise Their Rates | EP 187
<p>Most freelance designers know they should be charging more but struggle to actually raise their rates. In this episode, I am breaking down why that happens and what you can do to change it. It is not your portfolio, your market, or the economy. It is your mindset. I will show ... Show More
23m 13s
Nov 11
How to Start Planning for 2026 as a Freelance Designer | EP 186
Most freelance designers start every new year by setting goals. But without reflection, those goals mean nothing. In this episode, I share exactly how I plan for the new year as a design business owner and how you can create your 2026 plan with intention. We’ll talk about raising ... Show More
26m 1s
Nov 4
10 Lessons I Learned from 10 Years of Running My Design Business | EP 185
Ten years, hundreds of clients, and more lessons than I can count. This episode is a reflection on what it really takes to grow from a freelance designer charging $65 logos to running a six-figure design agency that gives you freedom and choice. I am sharing the ten biggest lesso ... Show More
25m 7s
Recommended Episodes
Sep 1
154 | Mistakes, Difficult Clients & Lessons Learned in Running a Design Biz With Bre Hance
What if a side project could turn into a full-blown design career?In this episode, I chat with Bre Hance, founder and principal designer of InHance, who shares how she went from helping her husband with a few design projects to running her thriving interior design and build firm ... Show More
35m 32s
Aug 2024
S05.EP12 - Secrets of Logo Design with Ian Paget
In this episode of JUST Branding, we unlock “Logo Design Secrets” with the esteemed Ian Paget, the creative mastermind behind Logo Geek. Ian, a celebrated logo designer and author, has made a notable impact in the branding world through his visually stunning and memorable logo cr ... Show More
57m 59s
Oct 2024
Cracking the Code with Allan Peters
Teresa Au chats with Allan Peters of Peters Design Company. He’s a brand mark expert, the author of Logos That Last, and the guy who blew up on Instagram Reels reimagining classic logos like Citibank, UPS, and Gatorade. They talk about Allan’s strategic path to launching his own ... Show More
29m 36s
Oct 7
Fiverr Replacing Graphic Designers with AI and WHY Real Design Still Wins!
<p>Fiverr just fired 30% of its staff and announced it’s becoming an “AI-first company.” On paper, it sounds innovative. In reality, it’s poetic justice. The platform that devalued design and turned creativity into a $5 commodity just found a faster, cheaper replacement of its ow ... Show More
36m 40s
Jul 2025
S06.EP12 - Creator Branding 101: How to Build a Creator Brand, Community & Business That Lasts with Jay Clouse
In this episode, we’re joined by Jay Clouse, one of the most trusted voices in the creator economy and founder of Creator Science, a platform helping creators become professional entrepreneurs. Jay has built a standout brand around clarity, consistency, and community—without chas ... Show More
56m 41s
Sep 2024
106\\ Proven Strategies to Elevate Your Brand, Streamline Operations, and Grow Your Design Business With Jacqueline Green
<p>Are you an interior designer struggling to build a profitable, sustainable business? Do you feel overwhelmed by the marketing and business side of your creative practice?</p> <p>In this episode, Jacqueline Green, founder of Behind the Design, shares her proven strategies to he ... Show More
32m 34s
Feb 2025
Graphic Design Business Lessons by Andy Warhol. Turning Your Creativity Into Cash!
<p>Graphic designers are taught to <em>create</em>, not <em>sell</em>—and that’s exactly why so many talented designers stay broke. The harsh reality? <b>Talent alone won’t make you successful.</b></p><p>The industry is full of insanely skilled designers who struggle to make ends ... Show More
44m 27s
Aug 2024
From Graphic Designer to Design Community: Big Mike Jones on Growing Creative South
<p>What makes Graphic Designers truly thrive? Some believe it&apos;s community, passion,  the power of connection. And the Creative South Graphic Design Conference is one place that truly exists.<br/><br/>In this episode, we sit down with Big Mike Jones, the mastermind behind Cre ... Show More
1h 14m
Feb 2022
What Does a Content Designer Do? | Aladrian Goods, Intuit
Episode 60 Show Notes: There are so many paths to take to get into UX, but have you considered Content Design? I know it's another term in the sea of UX terminology, but this could be the career you've been searching for, mainly if you've found that being a visual designer or res ... Show More
1h 5m
Oct 2017
011. Steven Bonner: Typography of Whisky
Having built a career as a design every man, Steven Bonner nurtures a flexible approach that works across all creative disciplines. He takes a blank canvas approach to each brief that has helped him develop a varied skillset over years, leading to a portfolio with a unique mix of ... Show More
47m 29s