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28m 18s

Brand Building: Helps individuals and bu...

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About this episode

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans.

A six-time award-winning author, motivational speaker, and business strategist known as the “business therapist.” Here's a detailed summary of the key insights and takeaways:


🎙️ Guest Overview: Charelle Lans

  • Title: Business Strategist, Vision Strategist, and Founder of Vision Strategy Management (VSM)
  • Background: Industrial engineering degree; former Fortune 500 employee (e.g., Johnson & Johnson)
  • Mission: Helps individuals and businesses diagnose issues, define strategies, and drive performance.

💼 Core Concepts & Insights 🔍 What She Does

  • Acts as a “business doctor” for small to mid-sized businesses.
  • Helps clients uncover blind spots, streamline operations, and align personal purpose with business goals.

🧠 Key Philosophies

  • “Profit is in the patterns, not in the panic”: Sustainable success comes from consistent systems, not reactive hustle.
  • “You deserve to be paid, not just passionate”: Passion is important, but structured pricing and value delivery are essential for sustainability.
  • “Rest is a revenue strategy”: Rest improves clarity, leadership, and long-term business health.

🛠️ Business Strategy Tips 1. Pricing & Value

  • Research your market and understand the problem you solve.
  • Avoid underpricing due to emotional ties or overpricing without value.
  • Develop a pricing strategy that reflects your experience and the value you deliver.

2. Scaling Smartly

  • Avoid “scaling chaos” — building a brand without infrastructure leads to burnout.
  • Build systems, processes, and the right team before scaling.
  • A platform (not just a brand) is sustainable and scalable.

3. Vision Execution

  • A vision without a strategy and management is just a wish.
  • Use metrics to track progress and ensure your vision is in motion.
  • Surround yourself with:
    • Mentor
    • Sponsor
    • Coach
    • Network

🧩 Common Entrepreneurial Pitfalls

  • Wearing “hustle” as a badge of honor can lead to burnout.
  • Trying to do everything alone without a blueprint or support system.
  • Fear of sharing ideas due to intellectual property concerns — instead, stay ahead by always working on the next idea.

📲 Connect with Charelle Lans

  • Website: visionstrategymanagement.com
  • Social Media: @CharelleLans on Instagram, Facebook, LinkedIn

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

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