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28m 5s

Brand Building: A full-time attorney's b...

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About this episode

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Marty Garside.

A full-time attorney turned baker and founder of Confectionist Bakery.

Here are some key highlights from the episode:

🎙️ Guest Background

  • Marty Garside is a practicing attorney with over 20 years of experience in litigation.
  • He founded Confectionist Bakery in honor of his grandmother, Ruth Ilene Burns Garside.
  • The bakery started in his home kitchen and now ships desserts nationwide.

🍰 Bakery Journey

  • Inspired by nostalgia and family traditions, Marty began baking after his grandmother passed away.
  • His first successful cake was a pound cake that tasted exactly like his grandmother’s.
  • He was encouraged to start a business by a client who was the daughter of a professional baker.

🧁 Products & Flavors

  • Specializes in cheesecakes, pound cakes, layer cakes, and pies.
  • Unique flavors include:
    • Peach Cobbler Pound Cake
    • Amaretto Pound Cake
    • Banana Pudding Layer Cake
    • Sweet Potato Pound Cake

🚚 Shipping & Operations

  • Operates out of a commercial kitchen in Atlanta.
  • Cakes are wrapped and frozen for freshness and shipped nationwide.
  • Orders typically take 2 days to process and 3–5 days for delivery.

💡 Business Insights

  • Challenges included pricing products appropriately and managing holiday demand.
  • Emphasizes the importance of:
    • Quality product
    • Excellent customer service
    • Knowing your target audience
  • Target customers are busy professionals who appreciate homemade, Southern-style desserts but lack the time or skill to make them.

📈 Advice for Entrepreneurs

  1. Don’t be afraid to try something new.
  2. Control what you can—especially product quality and customer service.
  3. Trust yourself through the ups and downs.

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

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