logo
episode-header-image
Jun 30
34m 13s

AI marketing agents gain ground

Mark Schaefer
About this episode
In this wide-ranging talk with AI marketing strategist Mathew Sweezey, we cover a lot of ground, including AI's need for marketing speed, the human bottleneck, the reality of agents, a softer view of generative AI legal concerns, and reimagining the nature of creativity. 
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books, including "KNOWN," “Belonging to the Brand,” and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising.
 
For more of Mark’s insights every week, subscribe to his award-winning blog.
Mark also offers classes in personal branding and professional speaking.
 
Mathew Sweezey is the Principal Consultant – AI Transformation for the Monks Agency. He has been a leading futurist and thought-leader on AI, Web3, and eCommerce. He is a best selling author, and avid adventurer. 
Up next
Aug 11
AI Signals to influence the purchasing decision
As use of AI soars and customers place more trust in AI, the bots are making decisions for our customers. From vacations to recipes, we're using AI in creative ways to make our lives easier and skip the time to analyze options. But how does AI make the decision? The platforms are ... Show More
44m 44s
Jul 28
Attention Economy 2.0
Gini Dietrich is a well-known thought leader, author, and entrepreneur in the corporate communications space. Her PESO marketing framework has become a standard framework for PR and marketing professionals. In this episode, Mark Schaefer's special guest host talks about how the m ... Show More
26m 56s
Jul 14
Create an AI Bot to Build Your Business
Mark Schaefer and Dana Malstaff discuss practical applications to use ChatGPT to build your own private, personal AI advisors to reach clients, expand your reach, and fuel your personal growth. This is an easy and accessible way to create new capabilities for your business withou ... Show More
32m 33s
Recommended Episodes
Aug 21
The New Marketing Playbook: Identity Over Algorithm
Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from ch ... Show More
12m 27s
Mar 2024
The Empire Strikes Back
Here come the penalties — Google starts bringing down the ban hammer. Why engagement is not your brand's best social friend. PayPal rolls out a new iPhone payment method. And you would not believe how much Temu has spent on Facebook ads. 📰 Get our free daily newsletter📈 Adv ... Show More
13m 26s
Oct 2024
The Podcast Playbook: Hala Taha on Podcast Growth, Monetization & LinkedIn Strategies
I had an amazing conversation with Hala Taha, someone who has not only been instrumental in running my podcast but has also completely transformed the way I think about podcasting as a business. We dive deep into her journey from working in radio and starting her own blog to crea ... Show More
1h 1m
Jul 1
The Great Content Collapse
Ep. 340 Did you know that for every 18 pages Google scrapes from content publishers today, they now send back just one visit—down from two pages per visit a decade ago? Kieran dives into the “great content collapse” and what the changing landscape of AI-powered search means for t ... Show More
15m 27s
May 2024
"They Talked a Lot and Said Nothing."
Google’s annual event for advertisers was full of AI buzzwords, but lacking in anything beyond the expected obsession over AI and some incremental updates to existing marketing products. GO PREMIUM!  📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Dec ... Show More
1h 4m
Jul 22
How to Vibe Code Tools That Actually Grow Your Business
Want our 10 Vibe Code Prompts? Get it here: https://clickhubspot.com/aeh Ep. 345 Is “vibe coding” the most addictive and important new skill for marketers in 2025? Kieran dives into how any marketer can quickly build lightweight tools and apps using AI and no-code platforms like ... Show More
24m 47s
Mar 2025
I Run a 6-Figure Agency with ZERO Employees (AI Only) | Barbara Jovanovic
Ep. 307 Are we on the brink of a future where founders operate successful agencies with no human employees? Get Barbera's Prompts https://offers.hubspot.com/full-stack-ai-marketing Kipp and Kieran dive into the innovative world of Barbara Jovanovic (Startup Cookie) and her AI-pow ... Show More
40m 3s
Mar 2024
🚯 You'll Never Delete a YouTube Video Again
It's not a rumour, it's official now: Deleting videos from your brand's YouTube channel can hurt your reach. And now we know why. Also: A study finds half of Google ads are being pushed down by a new content block designed to keep people away from your web site. And I ... Show More
12m 7s
Jan 2025
607: Why You're Probably Wasting Money On Digital Marketing (And What Works Better At Getting Clients) with John Tyreman of Red Cedar Marketing
In this episode, Rion Willard dives into the world of podcasting for professional services firms with John Tyreman, the mastermind behind Red Cedar Marketing. John shares his journey from agency life to becoming a fractional marketing director, carving a niche in podcast marketin ... Show More
49m 21s
Nov 2022
Hala Taha: How I Built A Personal Brand And Massive Following On LinkedIn and YAP Podcast (Creative Counsel Podcast)
The podcast world has blown up over the past decade, so the rules for podcasting have changed rapidly and significantly. How can a strong personal brand and social media presence improve your chances of gaining a large podcast following? Good news - The Podcast Princess has the a ... Show More
56m 29s