logo
episode-header-image
Mar 2024
13m 26s

The Empire Strikes Back

TOD MAFFIN
About this episode

Here come the penalties — Google starts bringing down the ban hammer. Why engagement is not your brand's best social friend. PayPal rolls out a new iPhone payment method. And you would not believe how much Temu has spent on Facebook ads.


📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us


Links to all of today’s stories here


Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.

 

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium


✨ Already Premium? Update Credit Card Cancel


MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

Review us


UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.


Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.





Our Sponsors:
* Check out Miro and use my code PODCAST for a great deal: https://miro.com/
* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-home


Privacy & Opt-Out: https://redcircle.com/privacy
Up next
May 2025
The End.
The final episode.Privacy & Opt-Out: https://redcircle.com/privacy 
6m 9s
May 2025
Everything Everywhere All Ads at Once
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin ... Show More
15m 6s
May 2025
May 2, 2025
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin ... Show More
9m 46s
Recommended Episodes
Aug 21
The New Marketing Playbook: Identity Over Algorithm
Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from ch ... Show More
12m 27s
Sep 18
How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)
Want to steal Gamma's influencer-led strategy? Get our 10 AI prompts: https://clickhubspot.com/hgb Ep. 363 Is influencer marketing the new product virality? Kipp and Kieran dive into the viral marketing playbook that skyrocketed an AI startup to $50M ARR and 50 million users with ... Show More
22m 4s
Sep 16
The Brand NEW AI Marketing Strategy for 2025
Want our free Loop Marketing Prompt Library (with 100 prompts)? Get it here: https://clickhubspot.com/kcl Ep. 362 Did you know that 58.5% of Google searches now end without a click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally c ... Show More
32m 58s
Jan 2025
#353 - The Top 11 Online Marketing Predictions for 2025
Send us a textIn this comprehensive episode, we analyze key marketing predictions for 2025 from industry experts and share our own insights. We also review our predictions from last year to see how accurate we were. ____________________________________________ Hosts: Mark Webster ... Show More
1h 13m
Feb 2025
JRE 424 Joe Rogan Experience Review of Gad Saad
SUPPORT OUR SHOW! Ad free episodes, exclusive episodes and more.. Head to our Patreon   This weeks sponsors   Raycon Everyday Earbuds www.buyraycon.com/JRER Get FIFTEEN percent off sitewide   Draft Kings www.draftkings.com New players can play five bucks to get a spin on the myst ... Show More
51m 27s
Aug 19
MSNBC Dumps the Peacock Logo & Job Certs Don’t Actually Pay Off
Episode 651: Neal and Toby chat about MSNBC’s changing of their logo and their name, now MS NOW, part of Comcast’s spin-off of cable channels. And, Soho House, the members-only private club goes…private. Next, non-degree job certifications were very popular during the pandemic ye ... Show More
29m 43s
Aug 21
🥸 “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.
Taco Bell is launching a new thing every month… because instant gratification is a recipe.Hertz is the 2nd biggest car-seller in America… and now it’s on Amazon.Bilt does credit cards, but also a comedy series? … Roomies is an example of Espionage Advertising.Plus, there is no “S ... Show More
22m 43s
Aug 19
Only 2 Types of Marketers Will Survive the AI Era (Which Are You?)
Want our Full Stack AI Marketing Toolkit? Get it here: https://clickhubspot.com/wmb Ep. 354 Are marketing teams about to shrink because of AI? Kieran dives into how AI is transforming marketing teams, the skills that will set you apart, and what the future of marketing roles look ... Show More
15m 11s
Apr 2025
The Harsh Truth About Modern Marketing (And Why You're Still Losing Attention) | GaryVee Elevate Event Throwback Keynote
In this throwback keynote from Elevate 2017 in Copenhagen — the first 40 minutes of it — I lay out the real game of business in today’s world:🎯 It’s not about who’s got the best product. 📲 It’s about who’s best at grabbing and keeping attention.Whether you’re in SaaS, hospitali ... Show More
41m 49s
Sep 18
☎️ “No you hang up!” — Landlines’ comeback. SharkNinja’s influencer army. The Fed’s D-Day. +Nike/Nobu Sushi Club.
Landline phones are making a comeback, led by the brand Tin Can… and it’s because of Millennial parents.SharkNinja sells gadgets in 35 categories… and pays influencers $700M to promote them..The Federal Reserve announced an interest rate cut… and declared independence.Plus, Nike ... Show More
23 m