logo
episode-header-image
Jul 2025
15m 27s

The Great Content Collapse

Hubspot Media
About this episode
Ep. 340 Did you know that for every 18 pages Google scrapes from content publishers today, they now send back just one visit—down from two pages per visit a decade ago? Kieran dives into the “great content collapse” and what the changing landscape of AI-powered search means for the future of marketing and growth. Learn more on how Google and OpenAI are upe ... Show More
Up next
Nov 20
Why We’re Leaving ChatGPT for Google’s Gemini 3
Get our free Google Gemini bundle with our favorite prompts + workflows: https://clickhubspot.com/sce Ep. 380 Is Gemini 3 better than GPT-5? Kipp and Kieran dive into the seismic release of Gemini 3 and what it means for the future of marketing, search, and AI-driven business ... Show More
25m 48s
Nov 18
AI Just Broke Marketing (And What You Need to Do Now)
Get our 10 Prompts to Fix What AI Broke: https://clickhubspot.com/eph Ep. 379 Did you know that more than 74% of the new web pages online today contain some form of AI-generated content? Recording from GROW Europe, Kipp and Kieran dive into how AI is fundamentally disrupting m ... Show More
48m 45s
Nov 12
Inside the Hidden Playbooks of Businesses That Actually Win
Use our AI Marketing automation guide to scale your business: https://clickhubspot.com/wqf Ep. 378 “What matters is that you're building something people want. The VCs will come once they see that there is something exciting.” Kipp and guest Erica Wenger, of Park Rangers Capital, ... Show More
42m 59s
Recommended Episodes
Aug 2023
The Pop-Up Box No Advertiser Wants
<p><span>They don’t want to, but they might have to — how Meta’s proposal for handling personalized ads might cripple their ad business. Microsoft’s version of Performance Max is out in the wild. Will YouTube summarize your brand’s videos accurately?</span></p><p><span>And on the ... Show More
17m 56s
May 2024
Damage Done
<p><span>What&#39;s next for the relationship between Google and the marketing industry after a huge leak exposes Google&#39;s SEO secrets. The news is not good for brands that rely on Facebook for traffic. Instagram is adding its strongest mute button yet. And another Google too ... Show More
13m 42s
Oct 2024
Bizarre Love Triangle
<p>In the uncomfortable threesome of Google, brand web sites, and AI, is relationship harmony possible? Maybe so. Also: Microsoft shuts down part of its ads offering. Why TikTok growth is slowing. And the pre-roll ad designed to save you money — and drive you crazy.</p><p>.</p><p ... Show More
8m 27s
Feb 2025
Ep 206 The Road to 2025: Smart Marketer's Lessons, Growth & What's Next
<p data-pm-slice="1 1 []"><strong>Molly Pittman is back with an inside look at Smart Marketer's journey and the strategies shaping 2025!</strong></p> <p>After a challenging yet transformative year, Molly shares what's been happening behind the scenes, why Smart Marketer took a br ... Show More
32m 22s
Oct 2024
A Surprising Drop for Instagram
<p>A surprising drop for Instagram — less posting, fewer ad dollars. Why Meta’s loss turns out to be Meta’s gain. TikTok wants its users to flip out, as it launches a new post format. The surprising underdog now winning the influencer marketing race. And we now know why a big chu ... Show More
7m 59s
Feb 2025
Reels of Misfortune
<p>This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube&#39;s ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works?</p><p>.</p><p ... Show More
13m 2s
Aug 2024
All Your Ads Are Belong to Us
<p>Zuckerberg is coming for your ads — and he wants your hands off the steering wheel. The ad business is still growing, just a lot slower than before. TikTok has a new app marketplace for small businesses. And paging dr. tweets — emergency emergency!</p><p><br></p><p><a href="ht ... Show More
6m 49s
Apr 2025
Next-Gen Founders: Startups in the Age of AI (Edu)
Is AI making startups easier—or just changing the rules of the game?In a world where execution is cheap and accessible, building a successful startup is more competitive than ever. In this episode, Chris Saad and Yaniv Bernstein unpack the reality of every business having access ... Show More
53m 2s
Jun 2023
Hiding in Plain Sight: When #Ad Labels Aren’t Enough
<p><span>Where you place your ad disclosure matters. The content your consumers find on social media that will make them disengage from your brand. How Snapchat is using its AI as a trojan horse into the ad platform. </span></p><p><br></p><p><span>And on the ad-free Premium Podca ... Show More
10m 11s
Aug 13
How AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339
Search is changing for the first time since Google launched. And it’s changing fast. Daniel’s out, Tamara’s IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatG ... Show More
30m 56s
Listen to millions of songs and podcasts on Anghami