Ep. 340
Did you know that for every 18 pages Google scrapes from content publishers today, they now send back just one visit—down from two pages per visit a decade ago?
Kieran dives into the “great content collapse” and what the changing landscape of AI-powered search means for the future of marketing and growth. Learn more on how Google and OpenAI are upe ... Show More
Aug 21
The New Marketing Playbook: Identity Over Algorithm
Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from ch ... Show More
12m 27s
Jul 2023
Go Home, Amazon, You’re Drunk
Prime Day advertisers MacGuyver new tools to keep their ad spend intact. Meta’s Threads first upgrade will be good news to agencies. YouTube brings more AI to its platform.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… ... Show More
8m 7s