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What’s up, Rock Nation! Today we sit down with none other than Gary Vee – the king of content, CEO of Vayner Media - a $365M agency, and one of the most iconic voices in the creator economy.
In this episode, Gary breaks down exactly how to win on social media in 2025 - from why organic content is the lifeblood of any brand, to how creators should think about attention, brand vs sales, and why most people are one piece of content away from changing their life.
He also shares how he scaled VaynerMedia from nothing, why content volume beats perfection, and how humility became his greatest superpower in business. We go deep on platform strategy, AI influencers, creating at scale, and why 22 to 30 is your time to go all in on your dream.
If you’re a creator, entrepreneur, or marketer trying to dominate attention in today’s world - this is the blueprint..
Check out Gary here:
https://www.instagram.com/garyvee/
https://www.youtube.com/ @garyvee
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Timestamps:
0:00 - Intro
1:02 - What 90% of brands get wrong about Social Media
2:31 - Do you understand each platform?
4:26 - Organic Social is life
6:10 - The TikTokification of content
7:03 - You are the niche
9:07 - Gary Vee vs Alex Hormozi
10:07 - “I’ve never had to make my money from my audience”
11:26 - The early days of Vayner
12:58 - Gary’s Ah-Ha moment
14:59 - Artlist
15:41 - Gary’s pitch to brands for Vayner
18:23 - Interest Graph vs. Social Graph
20:03 - Sawdust Content Theory
21:35 - Gary’s warning to fortune 500 brands
23:19 - How Gary’s pitch has changed
24:33 - Post Creative Strategy
25:23 - How we connected with Gary
27:17 - Gary’s won the lottery twice
29:23 - Macro patients, micro speed
30:53 - Don’t be a dick
32:20 - How to really grow something big
33:42 - Hiring A players vs. B/C players
35:14 - Hydrant
36:01 - You’re leaving brand on the table
36:44 - Gary’s thoughts on Meta’s A.I. strategy
38:58 - How Gary is defending against A.I.
40:22 - How Gary won business early on with Vayner
41:25 - Gary’s current social strategy
43:25 - Gary’s advice to college graduates
46:55 - Going back to being Gary Vee
48:31 - A.I. influencers
50:17 - Gary’s mindset 25 years ago
54:28 - Gary’s has his own slang
56:22 - What platforms you should spend the most attention on
If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.
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