Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You’re in the right place.
Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what’s driving results t ... Show More
Jun 25
Big Money — Who Owns the Future of Law?
Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and Conrad dig into Google’s content guidanc ... Show More
46m 43s
Jun 4
What’s In a Brand?
Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your messaging, and position yourself for success. ... Show More
50m 27s
Aug 2024
DOJ antitrust chief is ‘overjoyed’ after Google monopoly verdict
Today, I’m talking to Jonathan Kanter, the assistant attorney general for antitrust at the United States Department of Justice. This is Jonathan’s second time on the show, and it’s a bit of an emergency podcast situation. On Monday, a federal court issued a monumental decision in ... Show More
47m 47s
Aug 2024
Google lost its first antitrust case, so what happens next?
The Verge's Nilay Patel, Alex Cranz, Alex Heath, and Lauren Feiner discuss a federal judge ruling that Google violated US antitrust law, X suing a group of major advertisers over an “illegal boycott”, and the rest of this week's wild tech news. Further reading: Judge rules that G ... Show More
1h 23m
Jul 2024
SEO Marketing in 2024: Authorship v. Expertise
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.-----Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all ... Show More
30m 49s
Aug 2024
Prof G Markets: Breaking Down the Google Monopoly Ruling — ft. Rebecca Allensworth
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Scott and Ed open the show by discussing Airbnb, Disney, and Shopify’s latest earnings, as well as X’s lawsuit against advertisers. Then they speak with Professor Rebecca Allensworth, Associate Dean for Research at Vanderbilt Univers ... Show More
57m 5s
Nov 2023
The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth
Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. Gyi and Conrad discuss the most important KPIs for your firm. -----------You want growth for your law firm, so what’s your plan? Gyi ... Show More
39m 23s
Aug 2024
Google’s Monopoly Money + Is the A.I. Bubble Popping? + The Hot-Mess Express
This week, a federal judge ruled that Google acted illegally to maintain a monopoly in online search. David McCabe, a New York Times reporter, joins to discuss what happens next. Then, are we in an A.I. bubble? We weigh in on the wild market swings that started the week and consi ... Show More
1h 13m