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(00:00) – Intro
(02:22) – Indian Customer Mindset
(07:12) – Marketing Guide
(15:46) – Technological Trends & AI
(21:15) – Gaming & Technology
(24:24) – Price Difference: China vs India
(26:36) – Technological Shifts
(28:59) – Biggest Fear
(32:00) – Are Laptops Dying?
(40:51) – Lightweight vs Heavyweight Laptops
(43:28) – Security & Privacy
(45:40) – Is Incognito Mode Safe?
(46:32) – How to Boost Battery Life & Performance
(57:10) – 3 Features to Check Before Buying a Laptop
(1:02:41) – ASUS ExpertBook
(1:07:26) – Laptop Webcam Scams
(1:08:11) – How ASUS Cracked Flipkart
(1:10:50) – Best & Worst Marketing Campaigns
(1:12:09) – What’s Inside a Laptop?
(1:21:31) – Durability & Water Resistance Tests
(1:22:16) – Pressure Test
(1:23:46) – Outro
In today’s episode, we have Dinesh Sharma, Vice President of Commercial PC and Smartphone System Business Group at ASUS India. He shares how tech brands approach the Indian market, why price sensitivity shapes everything, and what makes India one of the most competitive spaces in the world for gadgets.
We discuss the key differences in online vs. offline buying behaviour, marketing strategies across regions, and how ASUS balances global capability with India-specific thinking. Dinesh breaks down what really goes into creating a laptop, from design trade-offs to battery optimisation and why features like AI are changing how users interact with devices. He also covers taxes, product positioning, and what makes or breaks success in a market like India.
In the final segment, he talks about the risks behind big bets, product failures, and why some legacy phone brands didn’t survive. Dinesh wraps with practical advice on choosing a laptop, managing battery life, handling performance slowdowns, and the truth behind incognito mode and cookies.
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LinkedIn: https://www.linkedin.com/company/asus/
About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
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Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.