Many audiologists struggle to create meaningful connections, often leaving patients feeling like just another number in a busy schedule. Having experienced impersonal care, Ted Rubin found it refreshing when his new doctor took the time to listen, making him feel truly valued. This reinforced his Return on Relationship (ROR) concept, underscoring the value of nurturing long-term relationships. In this episode, Ted offers strategies for audiologists to effectively engage with patients on social media and enhance patient satisfaction and loyalty through stellar personalized care.
Ted Rubin is a leading social marketing strategist, author, and speaker. He is known for his enthusiastic approach to social media and his mantra "Return on Relationship" (ROR).
In this episode, Kevin and Ted will discuss:
- Why ROR beats ROI every time
- The art of authentic patient connections
- How to transform the patient experience
- Social media tips for practice growth
- Digital marketing trends for audiologists
- Relationship-driven marketing that actually works
- How Ted built a brand on zero budget
- Why passion trumps experience in hiring
- How posting real content creates trust
- How to humanize your practice with social media
- And other topics…
Ted Rubin is a prominent social marketing strategist, international keynote speaker, and business advisor. He is known for coining the term "Return on Relationship" (ROR), a principle he sees as crucial for fostering a highly engaged community and loyal customer base. Ted has worked with major brands such as e.l.f. Cosmetics, where he significantly grew their social media presence and customer engagement. He has authored several books, including Return on Relationship, How To Look People in the Eye Digitally, and The Age of Influence. Ted is highly regarded for his enthusiastic, energetic, and personal approach to building meaningful connections both online and offline.
Connect with Ted:
Ted’s Website: https://tedrubin.com/
Ted’s LinkedIn: https://www.linkedin.com/in/tedrubin/
Resources Mentioned:
Ted’s Books:
Return on Relationship: Relationships Are the New Currency: Honor Them, Invest in Them, and Start Measuring Your ROR: https://www.amazon.com/Return-Relationship-Kathryn-Rose/dp/1622958209
How to Look People in the Eye Digitally: https://www.amazon.com/How-Look-People-Eye-Digitally/dp/197687503X
Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360
How to Win Friends & Influence People by Dale Carnegie: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
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