‘If you don’t tie everything to what you deep down want, you don’t have the drive to move forward. And this is with everyone not just coaches, just in life. If you’re currently feeling like you’re just stuck and meh, and what am I doing, find someone to help you work out your values or work them out yourself. An easy way is to ask yourself, ‘If I had all the money in the world what would I do?’ That’s one of the easiest ways to figure out what you love.’ ~ Jenna Cooper
In this inspiring episode, Jenna Cooper shares her journey from becoming a personal trainer at just 15 to mentoring female fitness coaches today. She reflects on her evolution from gym work to owning her own studio, transitioning into corporate wellness, and ultimately building a values-driven business.
Jenna emphasizes the importance of self-worth, charging appropriately for services, and overcoming the stigma around earning money in the health industry. She opens up about avoiding burnout, finding balance, and aligning business decisions with personal values—leading to more income and less stress.
Kim and Jenna dive deep into body image, self-love, and the need to shift the narrative from extremes to healthy, sustainable choices. They explore the power of mindset, consistency over perfection, and the role of strength training, protein, and food tracking in long-term health.
Jenna also shares how coaching and continuous learning have helped her grow, and she now mentors other coaches to scale their businesses with purpose. The episode wraps with Jenna’s future plans—including digital tools, upcoming workshops, and living her best life in Perth.
A heartwarming, practical, and motivational conversation about business, health, and living in alignment.
JENNA COOPER is a powerhouse PT with 16 years’ experience, now mentoring female coaches to build thriving businesses and amplify their impact in women’s health. A 2x Bikini Comp winner (2018 & 2023) and NLP Master Practitioner, Jenna has helped hundreds of women feel strong, confident, and at home in their bodies through strength training. Her passion is personal—after years of yo-yo diets, burnout, and frustration, she ditched the BS, lost 10+kg, and found lasting energy and self-love. Now, she’s on a mission to help women do the same—without the fluff. Real talk. Real results. Real confidence.
Her definition of Self Love has changed throughout the years. I think it’s unapologetically being in my own lane and having deep appreciation for all I am the messy parts and all. And constantly showing up for yourself on a daily basis.
Her favourite quote is from Tony Robbins: ‘The purpose of pain is to move us into action not to suffer.’
Links to follow: Website: https://www.jennacoopercoaching.com.au/home Instagram: https://www.instagram.com/jennacooper.coach/ Facebook: https://www.facebook.com/jenna.evans.940
Quotes: I have always wanted to help people. Money is just energy. The more money you earn the more you can help people. There seems to be an identity around having money makes you evil. Happy workers work harder. You are more than a PT you are a counsellor and you have to hold space for them. I love helping with mindset, nutrition and training. I created an epic community around self-care, team and belonging. Ask yourself, ‘If I had all the money in the world what would I do? ‘What brings me joy?’ ‘What makes you happy?’ Your values help to have unstoppable motivation. Take care of yourself to be the healthiest version of self. Nourishing yourself is good food and movement. Stay in your own lane. You must track your nutrition like you would business expenses. Know your numbers. Find someone who works for you. 120g of protein per day for women is adequate, 5 serves of vege, 2 fruits, 2 litres of water and move your body for 30mins and do 10,000 steps a day is the bare minimum. The more you know the more you realise you don’t know. The greatest thing I did was do the work for myself first. Use pain to move forward.
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MUSIC INTRO & OUTRO Many thanks to Wes and Charlotte Carr – https://wesleydeanmusic.com/