logo
episode-header-image
Jun 2025
1h 7m

Persuasion Training // The 10 Commandmen...

Wes Schaeffer
About this episode

Dr Persuasion, Yaniv Zaid, joins me on episode 720 of The Sales Podcast to discuss his book, "The 21st Century Sales Bible: Mastering The 10 Commandments of Marketing, Negotiation, & Persuasion."


00:00 Introduction to Dr. Yanniv Zaid

02:59 The Journey from Air Force to Sales Training

06:09 The Evolution of Sales in the Digital Era

09:01 Authenticity in Sales and Marketing

12:11 The Role of AI in Sales

14:59 Dr. Persuasion: The Man Behind the Name

17:51 Sales as a Religion: The 21st Century Sales Bible

26:59 The Value Market vs. Price Market

29:06 Creating Exclusivity and Status in Branding

32:24 The Importance of Authenticity in Sales

35:29 The Role of Social Proof in Decision Making

39:21 The Shift Towards Transparency in Business

42:02 Persuasion Techniques in Sales and Law

44:53 The Art of Listening in Sales Conversations

48:00 Identifying and Quantifying Client Pain Points

50:40 Building Trust Through Authenticity and Social Proof

Take control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠.

Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.

Connect with me:


#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

Up next
Sep 5
Mastering the D’Arce Choke & Sales Strategy // Flexibility, Reps & Business Growth | Wes Schaeffer | The BJJ and Biz Podcast
No plan survives contact with the enemy...yet you still plan.Today, a white belt wanted to review the D'arce and anaconda choke in our morning BJJ training. We spent time getting precise on the D'arce, how to finish it, even on larger opponents, and a few ways to enter it/set it ... Show More
15m 8s
Sep 3
Assumptions Kill Sales // The New ABCs of Selling: Curiosity, Communication & Consensus | Wes Schaeffer | The BJJ and Biz Podcast
#BJJ #TheBJJandBIZPodcast #Business #SalesTrainingSummaryIn this monologue, I get into the importance of avoiding assumptions in both martial arts and sales. (My new ABCs of Selling includes, "Always Be Curious.")I share personal experiences from a recent training session and dra ... Show More
12m 5s
Aug 29
The Future of Marketing // How AI Content Creation & Automation Boost Sales: Wes Schaeffer & Roger Bauer
#AItools #marketing #automation #salesstrategies #digitalmarketing SummaryIn this conversation, I catch up with my longtime friend and colleague, Roger Bauer, to discuss the significance of AI tools in marketing and sales.We explore various AI platforms, their capabilities, and h ... Show More
45m 33s
Recommended Episodes
Nov 2023
Call_for_a_Columnist_Ep_2
Call_for_a_Columnist_Ep_2 
13m 27s
Dec 2024
Loofy
Translator Loofy 
1m 11s
Jun 2020
sagar -1: love shayari का बेजोड़ नमूना by Milind
shayarisukun.com 
1m 8s
Jul 2020
Ishq -1 Sad Shayari 🎤 Dr. Rupeshkumar Chandore 💔
shayarisukun.com 
2m 23s
Oct 6
9sexton_blake_detective_1967-10-26_the_enchanted_editor
9sexton_blake_detective_1967-10-26_the_enchanted_editor 
29m 40s
Jun 2020
Nazar -1 Romantic Love Shayari by Sunil
<p><a href="https://shayarisukun.com">shayarisukun.com</a></p> 
2m 50s
Jan 2020
Classic Rock and Classic RnB Mix
@djbrandonwade 
1h 1m
Jul 2020
Marathi Kavita -03 : Odh by Sunil Wakode
<p><a href="https://shayarisukun.com">shayarisukun.com</a></p> 
2m 14s