Dr Persuasion, Yaniv Zaid, joins me on episode 720 of The Sales Podcast to discuss his book, "The 21st Century Sales Bible: Mastering The 10 Commandments of Marketing, Negotiation, & Persuasion."
00:00 Introduction to Dr. Yanniv Zaid
02:59 The Journey from Air Force to Sales Training
06:09 The Evolution of Sales in the Digital Era
09:01 Authenticity in Sales and Marketing
12:11 The Role of AI in Sales
14:59 Dr. Persuasion: The Man Behind the Name
17:51 Sales as a Religion: The 21st Century Sales Bible
26:59 The Value Market vs. Price Market
29:06 Creating Exclusivity and Status in Branding
32:24 The Importance of Authenticity in Sales
35:29 The Role of Social Proof in Decision Making
39:21 The Shift Towards Transparency in Business
42:02 Persuasion Techniques in Sales and Law
44:53 The Art of Listening in Sales Conversations
48:00 Identifying and Quantifying Client Pain Points
50:40 Building Trust Through Authenticity and Social Proof
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