In the seventh episode of our Intro to Casing series, we explore a Strategy& market study case in the healthcare space. The client has developed a new drug to treat female hair loss - but with the patent window closing fast, they must decide whether to launch now or pivot to an alternative option.
Join Ed as he evaluates market potential, models probability-weighted profitability, and compares investment strategies across competing drug candidates.
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Case Prep Challenge (July 4 - 8)
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