Kristin is a Value-Based Marketing Consultant and Business Nonfiction Ghostwriter at Literary Symmetry, where she helps coaches, consultants, and entrepreneurs who struggle with unclear messaging and content that doesn’t convert to confidently communicate their value, build trust, and attract high-paying clients.
In this episode, you’ll learn:
→ The difference between content writing and copywriting—and why it matters for your brand
→ How to identify and amplify your high-value skills to attract ideal clients
→ Proven strategies for building trust through storytelling, empathy, and value-based marketing
📝 Get your next 30 days of content at: https://Zenpost.com
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CONNECT WITH KRISTIN
🌐 Website: https://literarysymmetry.com
💼 LinkedIn: https://www.linkedin.com/in/kristin-spencer/
📸 Instagram: https://www.instagram.com/literarysymmetry
👤 Facebook: https://www.facebook.com/literarysymmetry
🐦 X/Twitter: https://twitter.com/LiterarySymm
📹 YouTube: https://www.youtube.com/@kristin.n.spencer
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CONNECT WITH DAVE
🌐 Website: DavePolykoff.com
📹 YouTube: youtube.com/@davepolykoff
💼 LinkedIn: linkedin.com/in/dave-polykoff/
📸 Instagram: instagram.com/davepolykoff
🎵 TikTok: tiktok.com/@davepolykoff
👤 Facebook: facebook.com/davidpolykoff
🐦 X/Twitter: x.com/DavePoly
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00:00 Kristin Spencer on Creating Instant Emotional Connection with Clients
00:19 Dave Polykoff Introduces Today’s Topic: Finding the Magic Words
01:11 Meet Kristin Spencer: Value-Based Marketing Consultant & Ghostwriter
02:02 Content vs. Copywriting: Why the Difference Matters
03:42 Kristin’s Journey from Blogger to Accidental Bestseller
07:46 Building a Value-Based Marketing Business (and Leaving Upwork)
09:31 Holistic Offer Creation and Communicating with Clarity
12:02 Why Every Coach and Consultant Needs an Objective Eye
15:26 The Common Copywriting Mistakes Holding You Back
16:57 Foundation First: Clarifying Your Mission and Goals
18:16 Identifying & Owning Your High-Value Skills
20:27 Lead with What Sells, Support with What You Love
21:35 Attract with Empathy: Why You Must Speak to What Clients THINK They Need
23:47 Throw Out Your Audience Avatar: The Power of Value-Based Targeting
24:32 Emotional Imagery—Connecting with Clients Through Feeling
26:11 When and Where to Use Copywriting vs. Content
27:30 How to Sell Authentically (Without Feeling “Icky”)
29:18 The Human Touch: Where AI Fits Into Content Creation
32:43 The Ghostwriter’s Advantage vs. AI
34:35 Empathy, Emotion, and the Power of Shared Struggles
36:29 How to Share Failure Stories That Build Trust
40:46 Storytelling, Systems, and Why Every Message Needs a Goal
41:32 Free High-Value Skill Masterclass (Kristin’s Gift to Listeners)
42:10 Final Thoughts: Your Business Story Matters