Nick is the COO of Frater Media where he helps business executives, sports professionals, and podcasters who struggle with building a compelling digital presence to become thought leaders, amplify their influence, and attract more opportunities through strategic content and personal branding.In this episode, you’ll learn:
→ How to develop content that resonates and engages your ideal audience → Effective strategies for transforming long-form content into high-performing short-form clips
→ The power of storytelling and controversy in building a magnetic personal brand📝 Get your next 30 days of content at: https://Zenpost.com✦✦✦CONNECT WITH NICK 🌐 Website: https://fratermedia.com 💼 LinkedIn: https://www.linkedin.com/in/nick-frater✦✦✦CONNECT WITH DAVE 🌐 Website: DavePolykoff.com 📹 YouTube: youtube.com/@davepolykoff 💼 LinkedIn: linkedin.com/in/dave-polykoff/ 📸 Instagram: instagram.com/davepolykoff 🎵 TikTok: tiktok.com/@davepolykoff 👤 Facebook: facebook.com/davidpolykoff 🐦 X/Twitter: x.com/DavePoly✦✦✦00:00 Finding What Resonates: Why Your Content Isn’t Catching On 01:04 Introducing Nick Frayter & Frater Media 02:44 From IT to Digital Branding: Nick’s Journey 03:52 How Strategic Partnerships Fueled Agency Growth 05:00 Core Skills: Bridging Tech and Digital Marketing 06:24 Making Content Understandable as a Technical Expert 08:07 Tech Stacks for Agencies: Tools That Drive Results 09:15 Building a Business with Family: The Agency Dynamic 10:21 Core Client Pillars: Thought Leaders & Combat Sports Professionals 11:56 Crafting Brand Strategies That Work Across Niches 12:36 How to Plan & Capture Engaging Long-Form Content 14:06 Finding Your Audience’s Hot Topics & Short-Form Angles 15:19 Using Relevance & Controversy to Spark Growth 16:29 Balancing Engagement with Qualified Audience Growth 18:01 How to Stand Out with Industry-Specific Division (Without Going Overboard) 20:17 Techniques to Identify and Create Viral Short-Form Clips 21:44 Real World Examples: Viral Moments & The Power of Curiosity 23:15 Why Storytelling Outperforms “Hot Takes” in 2024 24:18 Standout Clients & Building Brands Beyond the Ring 25:53 Growing Agencies: The Power of Referrals & Content-Led Inbound 27:57 Trust, Content, and Your Digital First Impression 29:12 Nick’s Biggest Advice: Start Building Your Brand Today 30:03 Where To Connect With Nick & Frayter Media✦✦✦Ready to create content that attracts high-ticket clients and turns your expertise into brand authority? Tap in to hear how Nick helps agencies, coaches, and consultants level up their brands—and the actionable steps you can use right now.