logo
episode-header-image
Apr 2025
42m 53s

How to Build a Thought Leadership Brand ...

Dave Polykoff
About this episode

Kelly Schuknecht is the CEO of Two Mile High Marketing, where she helps business owners and CEOs who struggle with standing out in a crowded market and building a consistent, trusted presence. She provides thought leadership and personal branding strategies to help them amplify their voices, grow their influence, and attract new opportunities.

In this episode, you’ll learn:

→ How to overcome the fear of imposter syndrome

→ Strategies for translating thought leadership into engaging online content

→ Tips for refining your personal brand and message to attract your target audience

🧰 My Gear: https://davepoly.com/toolbox📬 Newsletter: https://davepoly.com/newsletter🎓 Pod Guest Course: https://davepoly.com/pod-guest-blueprint

✦✦✦

CONNECT WITH KELLY


🌐 Website: www.kellyschuknecht.com, www.twomilehighmarketing.com

📸 Instagram: https://www.instagram.com/beyondthebestseller

💼 LinkedIn: https://www.linkedin.com/in/kellyschuknecht

👤 Facebook: https://www.facebook.com/authorcoachingwithkelly

📹 YouTube: https://www.youtube.com/kellyschuknecht

✦✦✦

CONNECT WITH DAVE

🌐 Website: DavePolykoff.com

📸 Instagram: instagram.com/davepolykoff

💼 LinkedIn: linkedin.com/in/dave-polykoff/

🎵 TikTok: tiktok.com/@davepolykoff

👤 Facebook: facebook.com/davidpolykoff

🐦 X/Twitter: x.com/DavePoly

✦✦✦

00:00 Introduction to Kelly Schuknecht and Thought Leadership

01:23 Kelly's Journey from Publishing to Personal Branding

07:53 Strategies to Amplify Your Voice Online

11:25 Defining Thought Leadership and Overcoming Imposter Syndrome

20:56 The Importance of Consistent Content Creation

24:09 Ideal Clients and Developing a Personal Brand

27:01 Translating Expertise into Valuable Content

31:26 Building a Relatable and Authentic Online Persona

33:18 Lessons Learned and Maintaining a Positive Tone

37:19 Conclusion and How to Connect with Kelly Schuknecht

Up next
Oct 1
How To Master Storytelling For Personal Branding | Kendall Cherry's Personal Brand Blueprint
Kendall is the Founder & Executive Ghostwriter at The Candid Collective, where she helps entrepreneurs and thought leaders who struggle with effectively communicating their stories to build powerful personal brands that resonate and sell.In this episode, you’ll learn:→ The pivota ... Show More
50m 30s
Sep 17
How To Create Educational Products for Passive Income | Bradford Carlton's Personal Brand Blueprint
Bradford is the CEO of Automate Business AI where he helps solo founders and entrepreneurs who struggle with efficiently scaling their businesses to leverage AI and automation for maximum growth.In this episode, you’ll learn:→ How to use AI tools to streamline business operations ... Show More
38m 33s
Aug 26
How To Turn Your Expertise Into A Successful Podcast | Tom Fox's Personal Brand Blueprint
Tom Fox is the President of Compliance Podcast Network where he helps businesses and compliance professionals who struggle with effectively communicating critical compliance information to build authority and engage their audiences.In this episode, you’ll learn:→ The importance o ... Show More
37m 21s
Recommended Episodes
Mar 2025
Social Media Hacks to Grow Your Audience & Create Content That Sells with Kristina Bartold
Feeling stuck when it comes to growing your brand on social media? Maybe you’re unsure what to post, struggling with engagement, or constantly battling the algorithm. In this episode, I’m joined by Kristina Bartold, co-founder of The Social Snippet and High Vibe Women, to talk ab ... Show More
1h 9m
Mar 2025
The Biggest Mindset Shift Your Business Needs Today, Why AI Is Shaking Up Every Industry & How To Scale | GaryVee Jobber Keynote
Most entrepreneurs don’t actually fail—they quit too soon. And in 2025, quitting is easier than ever. The business landscape is shifting fast, with AI, automation, and changing consumer expectations redefining what it takes to succeed.In this episode, we’re sharing a recent keyno ... Show More
38m 17s
Jul 2024
Building a $19M SEO Agency w/ Jason Hennessey
Meet Jason Hennessey, founder of a thriving $19 million SEO agency that dominates the legal marketing space! In this interview, Jason shares his secrets to success, from growing a profitable agency to navigating the ever-changing digital landscape. He reveals how a niche focus, p ... Show More
48m 29s
Jun 2025
How to grow a marketing freelancer / consultancy business in 2025 - Mel Barfield & Ben McKinney
Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you're already solo or pondering a career change, this session will be packed with t ... Show More
57m 35s
Feb 2025
Founder Mistakes – Why Most Founders Fail (and How Coaching Helps You Succeed) w/ Alexis d'Amecourt
As a startup founder, are you constantly putting out fires and feeling overwhelmed? You may be falling into some common pitfalls without even realizing it. In this episode, Yaniv and Chris are joined by Alexis D’Amecour, Head of Coaching at Mochary Method, to discuss the top foun ... Show More
58m 50s
Nov 2024
Mastering the Profit-First Mindset
Welcome to another episode of "Accelerate Your Business Growth." I'm your host, Diane Helbig, and today we have a conversation that promises to equip small business owners with invaluable insights on financial health and leadership. Joining us is Michelle Scribner, CEO of Sum of ... Show More
38m 51s
Sep 2024
Building Business on LinkedIn: Colin Hirdman’s Blueprint for Growth
What are some practical ways entrepreneurs to authentically use Linkedin for business growth? Colin Hirdman is an expert on growth marketing who has started numerous companies, and now focuses on helping people succeed on LinkedIn.  Join Scott and Colin as they explore:  * Colin ... Show More
58m 4s
Aug 2024
Build Authentic Patient Relationships and Grow Your Practice with Zero Marketing Budget | Ted Rubin
Many audiologists struggle to create meaningful connections, often leaving patients feeling like just another number in a busy schedule. Having experienced impersonal care, Ted Rubin found it refreshing when his new doctor took the time to listen, making him feel truly valued. Th ... Show More
42m 49s
Aug 2024
Succeeding as an introvert, building zero-to-one, and why you should PM your career like you PM your product | Deb Liu (CEO of Ancestry, ex-Facebook, PayPal, eBay)
Deb Liu is the CEO of Ancestry and former longtime VP of Product at Facebook. At Facebook, Deb led the creation of Facebook Marketplace, developed the first mobile ad product for apps, built the company’s games business, and launched Facebook Pay. She’s also held leadership roles ... Show More
1h 11m
Apr 2025
Entrepreneur Burnout Prevention with Shulamit Ber Levtov
Send us a textStruggling with entrepreneur burnout? In this powerful conversation, trauma therapist Shulamit Ber Levtov shares game-changing mental health strategies specifically designed for business owners. Discover why traditional self-care advice falls short, how to implement ... Show More
43m 46s