Brian Schuster is the Co-Founder of Lucid Consulting where he helps early startups, consultants, and coaches who struggle with clarity in messaging to communicate their business effectively, ultimately allowing them to secure more clients and close more deals.
In this episode, you’ll learn:
→ How to establish consistency in your content creation systems
→ The critical role of enjoying the process in sustaining your content strategy
→ Methods to identify and adapt to the right subject matter for audience engagement
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CONNECT WITH BRIAN
🌐 Website: https://www.lucidconsult.ing/
💼 LinkedIn: https://www.linkedin.com/in/schuster/
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CONNECT WITH DAVE
🌐 Website: DavePolykoff.com
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00:00 Introduction to PBB Podcast: Brian Schuster
00:29 Overcoming Content Disengagement
01:13 Meet Brian Schuster — Co-Founder of Lucid Consulting
01:40 Lucid Consulting’s Mission and Clientele
03:52 Importance of Messaging and Clarity
04:23 Brian’s Origin Story: From Developer to Messaging Expert
06:56 The Technical-Operations Shift to Marketing Insight
09:20 Overcoming Marketing Challenges in Technical Founders
13:00 Brian’s Transition to Content Creation
19:12 Identifying With Your Audience: The Crypto Leap
25:03 Establishing a Writing Habit and System
31:51 Crossing the Trough of Disinterest
36:59 Proof of Life in Business Strategies
40:32 Iterative Process of Content Creation
43:39 Finding Fun in Content Strategy and Business Growth
45:18 Lucid Consulting: How to Connect and Learn More