Ready to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-call
On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with David Griffiths to talk about using the power of content creation strategies to grow and monetize your personal brand.
David Griffiths is the CEO at Content Creating Academy. He empowers both aspiring and seasoned influencers, speakers, and trainers—especially those focused on faith-based content—to connect with their ideal audience on social media.
In this episode, you’ll learn:
→ The importance of authenticity in personal branding
→ How to effectively use social media to connect with your audience
→ Strategies for creating engaging content that resonates with viewers
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🧰 FREE RESOURCES
• Personal Brand Blueprint Newsletter: https://davepoly.com/pbb-newsletter
• The Personal Brand Launch Kit: https://davepoly.com/launch-kit
• Book a Discovery Call With Me: https://davepoly.com/discovery-call
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⏰ TIMESTAMPS
00:00 Introduction to Personal Brand Blueprint podcast
00:10 Meet David Griffiths: CEO of Content Creation Academy
00:51 Understanding Authenticity in Content Creation
01:29 Ideal Clients: Faith-Based Content Creators
02:25 Connecting Mission and Business
04:25 The Problem: Self-Focused Content Creation
05:17 Importance of Audience-Centric Content
06:24 David's Journey into Social Media
07:31 Tactics for Growing a Personal Brand
08:56 Viral Content: The Chick-fil-A Video
10:59 Key Elements of Successful Content
12:45 Finding Inspiration for Content Creation
15:46 The Power of Speaking to Your Past Self
18:09 Recording Authentic Content
20:01 The Role of Hooks and Calls to Action
22:08 Overcoming Fear of Authenticity
24:39 Building Trust Through Relatable Experiences
26:02 Content Strategy for Different Business Goals
29:09 Real-Life Client Success Story
31:36 How to Connect with David Griffiths
32:23 Conclusion and Next Steps
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🔗 CONNECT WITH DAVID
🌐 Website: https://contentcreatingacademy.com/
📸 Instagram: https://www.instagram.com/davidthedigitalcreator/
💼 LinkedIn: https://www.linkedin.com/in/david-griffiths-92304a25/
🎵 TikTok: https://www.tiktok.com/@davidgriffiths07?lang=en
👤 Facebook: https://www.facebook.com/orphanhelper/
📹 YouTube: http://www.youtube.com/@DavidGriffithsmusic
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🔗 CONNECT WITH DAVE
🌐 Website: DavePolykoff.com
📸 Instagram: instagram.com/davepolykoff
💼 LinkedIn: linkedin.com/in/dave-polykoff/
🎵 TikTok: tiktok.com/@davepolykoff
👤 Facebook: facebook.com/davidpolykoff
🐦 X/Twitter: x.com/DavePoly
📹 YouTube: youtube.com/@DavePolykoff
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🎙 ABOUT THE PODCAST
The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.
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⭐️ LEAVE A REVIEW
Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6
Apple Podcast
https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806