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On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with John DeMato to talk about using the power of photography and visual storytelling to grow and monetize your personal brand.
John DeMato is the brand, event, and book photographer at DeMato Productions. He helps clients look like they're worth more than they charge through high-quality visual storytelling.
In this episode, you’ll learn:
→ The importance of visual storytelling in personal branding
→ How to effectively combine words and visuals to enhance authority
→ Practical tips for preparing for a professional photography session
→ The value of investing in professional photography for long-term ROI
→ Techniques to feel comfortable and natural in front of the camera
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🧰 FREE RESOURCES
• Brand Bites Newsletter: davepolykoff.com/newsletters
• The Personal Brand Launch Kit: davepolykoff.com/resources/personal-brand-launch-kit/
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⏰ TIMESTAMPS
00:00:00 - Introduction to Personal Brand Blueprint podcast
00:00:10 - Meet John DeMato: Visual Storytelling Expert
00:01:08 - Understanding Visual Storytelling
00:02:01 - Ideal Clients for John's Photography
00:02:36 - Defining Visual Storytelling
00:03:52 - John's Journey to Photography
00:06:44 - The Impact of a Producer Background
00:07:00 - The Importance of Professional Photography
00:09:27 - The Equipment Debate: Professional vs. iPhone
00:12:03 - Improving DIY Photography Techniques
00:15:22 - Preparing for a Photoshoot: Key Conversations
00:17:42 - Essential Shots for Personal Branding
00:19:15 - Capturing Angles and Perspectives
00:22:02 - Client Success Stories
00:25:08 - Getting Comfortable in Front of the Camera
00:27:35 - Investment and ROI of Professional Photography
00:30:10 - How to Connect with John DeMato
00:30:58 - Conclusion and Next Steps
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🔗 CONNECT WITH JOHN
🌐 Website: http://johndemato.com
📸 Instagram: https://www.instagram.com/dematophoto/
💼 LinkedIn: https://www.linkedin.com/in/johndemato/
👤 Facebook: https://www.facebook.com/john.a.demato/
🐦 X/Twitter: https://x.com/DeMatoPhoto
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🔗 CONNECT WITH DAVE
🌐 Website: DavePolykoff.com
📸 Instagram: instagram.com/davepolykoff
💼 LinkedIn: linkedin.com/in/dave-polykoff/
🎵 TikTok: tiktok.com/@davepolykoff
👤 Facebook: facebook.com/davidpolykoff
🐦 X/Twitter: x.com/DavePoly
📹 YouTube: youtube.com/@DavePolykoff
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🎙 ABOUT THE PODCAST
The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.
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⭐️ LEAVE A REVIEW
Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6
Apple Podcast
https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806