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On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Angelo Ponzi to talk about using the power of Integrated Marketing to grow and monetize your personal brand.
Angelo Ponzi is the President, Founder, and Fractional CMO at Craft. He advocates for an integrated marketing approach encompassing a spectrum of channels and mediums tailored to engage consumers at every stage of their purchasing journey.
In this episode, you’ll learn:
→ Shifting from company-centric to customer-centric messaging
→ Using AI tools like ChatGPT to boost strategies
→ Exploring agent-to-agent communication and decentralized bots
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🧰 FREE RESOURCES
• Dave's Newsletter: [Subscribe Here]
• The Personal Brand Launch Kit [Download FREE Here]
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⏰ TIMESTAMPS
00:00 Introduction to the Personal Brand Blueprint podcast
01:15 Meet Angelo Ponzi
02:20 Angelo as Fractional CMO
04:30 Ideal Client Profile
06:00 Triggers for Hiring Angelo
07:45 Angelo’s Brand Strategy
10:15 Solving Marketing Problems
12:45 Tackling Revenue Issues
15:00 AI Tools & Business Future
17:30 Decentralized Bot Potential
19:15 AI Costs & Access
20:30 Contact: LinkedIn
21:15 Market Saturation & Pivots
23:45 Sales Pipeline Case Study
26:00 Client Feedback Importance
28:30 HVAC Case Study
31:00 Structured Feedback Systems
32:45 Christmas Company Case Study
36:00 Shift to Customer-Focused Messaging
37:30 Strategic Long-Term Success
38:45 AI Adoption Thoughts
41:00 Strategy vs. Tactics
43:15 Angelo’s Networking Efforts
45:00 Wrap-Up with Dave Polykoff
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🔗 CONNECT WITH ANGELO
🌐 Website: https://www.craftmarketingandbranding.com/
📸 Instagram: https://www.instagram.com/craftmarketingandbranding/
💼 LinkedIn: https://www.linkedin.com/in/angeloponzi/
👤 Facebook: https://www.facebook.com/craftmarketingarchitects/?_rdr
🐦 X/Twitter: https://x.com/angeloponzi15
📹 YouTube: hhttps://www.youtube.com/@angeloponzicmobusinessgrow2693
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🔗 CONNECT WITH DAVE
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: https://www.youtube.com/@DavePolykoff
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🎙 ABOUT THE PODCAST
The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.
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⭐️ LEAVE A REVIEW
Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6
Apple Podcast
https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806