T Pintcast crew — Jimmy, Dave Kittle, and Tony Maritato — unpack the difference between what PTs do and what they sell. Spoiler: It’s not shockwave therapy. From leveraging emotional branding to avoiding compliance pitfalls, this is the episode every growth-minded clinic owner needs.

Topics Covered:

How De Beers built billion-dollar meaning — and what PTs can learn from it
Why “primary care PT” might be a branding trap
How clinics like Rehab 2 Perform show (not tell) their value
The power of focusing your message to grow faster
A cautionary tale: $573,000 refunded due to a Medicare membership mistake

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1d:T4fc,What does it really mean to be a leader in today’s complex healthcare world? In this conversation, Jimmy McKay sits down with two long-time friends and leadership pros — JJ and Lucas — to challenge outdated leadership myths and offer a roadmap for leading with empathy, clarity, and impact.Whether you're a clinic owner, healthcare manager, or a PT looking to step into more responsibility, this episode breaks down the shift from old-school top-down authority to human-centered leadership that actually works.In this episode, we cover:Why mentorship might be holding you back, and how coaching is the unlock for growthA powerful story from the FDNY that reshaped Jimmy’s view of leadershipThe real impact of your words in clinical care — and how most PTs are unintentionally digging emotional holesWhy stealing from other industries (hospitality, venture capital, tech) is crucial for innovation in PTHow to think about AI as a force multiplier instead of a t

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