In this episode of The Brainy Business podcast, Melina Palmer welcomes Greta Harper from Maker's Mark for a conversation about the brand's innovative approach during the pandemic. Recorded live at the GreenBook's IIEX North America conference, this episode revisits the impactful strategies Maker's Mark implemented to support bars, restaurants, and hospitality workers when they needed it most.
Greta shares her journey from the service industry to her role at Maker's Mark, highlighting the brand's commitment to long-term thinking and sustainability. As they discuss how the company adapted to the challenges of the pandemic, they explore the importance of empathy, reciprocity, and building lasting relationships within the community. From creating virtual cocktail classes to providing meals for struggling hospitality workers, Maker's Mark's initiatives exemplify a deep intention behind their actions, demonstrating that doing the right thing pays dividends over time.
In this episode:
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