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May 27
58m 39s

PT Clinics Are Media Companies Now. Act ...

Jimmy McKay, PT, DPT
About this episode

In this episode, we dismantle the traditional content grind and replace it with a Netflix-inspired approach to content creation for clinics. Jimmy, Tony Maritato, and Dave Kittle riff on wild ideas — from pirate therapy and PT on oil rigs, to BYOB group therapy and recruiting with Casey Neistat-style vlogs.

What You’ll Learn:

  • How to structure content seasons that actually drive business
  • Why “day-in-the-life” videos may be the best recruiting tool no one is using
  • The psychology behind clinic branding and commitment over applications
  • How to outsource video and content without lifting a finger
  • The future of content in PT: bulk recording, binge releases, and paid distribution

Mentioned in This Episode:

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