logo
episode-header-image
May 2025
31m 3s

95% of Ecommerce Businesses Are Worth NO...

The Ecommerce Playbook
About this episode

95% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses, why logical decisions don’t drive entrepreneurship—and what actually does.

Taylor and Richard dive deep into:

  • The real odds of building a valuable brand

  • Why success in ecommerce is often delusional by design

  • How to align your business model with your personal financial goals

  • The traits that separate the 5% from everyone else

If you’ve ever wondered whether your business is on the right path or what it takes to build one that truly matters this episode is for you.

Show Notes:

  • Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!

  • Explore the PROPHIT System: prophitsystem.com

  • The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

  • Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. 

  • The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback.

  • Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

Up next
Oct 9
How to Win Q4 with Data, Not Guesswork
Stop guessing — start scaling.In this episode of Podcast, Richard and Luke break down how one eight-figure brand completely rewrote its Q4 plan using the Profit System’s Spend Power Model and Creative Demand Model.You’ll see exactly how reallocating ad spend, optimizing contribut ... Show More
35m 13s
Oct 7
Stop Wasting Your Q4 Budget on Holiday UGC
Most brands blow their Q4 creator budget on one thing: holiday only content. In this episode of thPodcast, Richard sits down with Adrianne, Director of Creator Content, to break down why that’s a mistake and what to do instead.Learn CTC’s full framework for sourcing and scaling c ... Show More
25m 56s
Oct 2
How to Craft the Best BFCM Offer this Year
As Q4 kicks off, one of the biggest levers brands can pull is their offer strategy. In this episode, Richard Gaffin (Director of Digital Product Strategy) and Taylor Holiday (CEO) break down how to design offers that maximize both new customer acquisition and retention during Bla ... Show More
26m 31s
Recommended Episodes
Aug 5
How We 10X'd Ad Spend in 4 Days (and Why It Worked)
INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.WORKSPACE ... Show More
40m 31s
Oct 2024
Agencies vs. In-House Teams - Which is Better?
📈 Ecommerce Equation - Business Coaching, Consulting & Community 🔗 https://www.ecommerceequation.com.au/ In this episode of Chew on This, Ash is joined by Jay Wright, CEO and Founder of Ecommerce Equation, an Australian-based growth and education business for brands. The two di ... Show More
48m 4s
Sep 2024
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]
Join me as I sit down with Oren John, the internet's creative director who's worked with major brands like Red Bull, Ciroc, Grey Goose, and YRB. Together, we explore the game-changing potential of TikTok Shop and how creators are using the platform to build thriving businesses. O ... Show More
28m 52s
Apr 2025
No More Excuses: The Playbook for the Next 5 Years | GaryVee Aspire Q&A
On today’s episode of the GaryVee Audio Experience, we’re sharing Gary’s full keynote and Q&A from the Aspire event in Florida — a gathering of driven entrepreneurs, real estate professionals, and business leaders focused on building stronger brands and navigating the future of m ... Show More
53m 40s
Nov 2024
The Great Luxury E-Commerce Reckoning
In 2024, luxury e-commerce faced a harsh reckoning. A pandemic-era boom gave way to a bruising downturn that exposed deep-seated weaknesses, as rising marketing costs, excessive discounting, outdated technology management and intensifying competition hit profitability.  MatchesFa ... Show More
26m 27s
Aug 25
Creative Diversification: The Ad Types You Need to Win on Meta
Meta’s Andromeda update has flipped the script: your creative is now your targeting. That means the old “find one winner and scale it” playbook no longer cuts it. In this episode, I break down the nine essential creative categories every business should have in their account in 2 ... Show More
27m 10s
Aug 2024
How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads)
Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on ... Show More
37m 20s
Sep 29
Julie Wainwright: Getting Real Real About Building a Billion-Dollar Business
Julie Wainwright is the visionary founder and past CEO of The RealReal, the luxury resale giant that disrupted the fashion industry and redefined what it means to build a billion-dollar brand. In her new book, Time to Get Real: How I Built a Billion Dollar Business that Rocked th ... Show More
1h 16m
Sep 16
The Brand NEW AI Marketing Strategy for 2025
Want our free Loop Marketing Prompt Library (with 100 prompts)? Get it here: https://clickhubspot.com/kcl Ep. 362 Did you know that 58.5% of Google searches now end without a click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally c ... Show More
32m 58s
Jan 2025
660. "How do I build a profitable and thriving product-based business?" | Coaching Session
Welcome back product bosses! Do you ever feel like you’re pouring your heart into your products but still struggling to turn your passion into a profitable business? You’re not alone. Many product-based business owners start with a great idea but get stuck when it comes to buildi ... Show More
43m 24s