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May 16
9m 42s

91. Proving ROI as a Social Media Manage...

Shanté Gorman, Mentor for Social Media Managers
About this episode

Let’s talk about one of the most stressful parts of being a social media manager—clients asking for results when your metrics look flat.

 

If you've ever heard, “Why are my likes down?” or “When will I see sales from this?” then this episode is for you. Because flat engagement doesn’t always mean failure—and you need to know how to explain that with confidence.

 

In this episode, I’m giving you the tools to:

  • Shift the conversation away from vanity metrics
  • Connect your content strategy to actual business goals
  • Report results that show the full picture—not just the numbers at the top
  • Position yourself as a strategic partner, not just a content creator

 

You’ll learn my 3-part framework for proving ROI:

Pick the ROI, Map the Metrics, Tell the Story—and how to use it to turn client questions into moments of clarity (and trust).

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💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

 

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

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• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

 

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

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→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

 

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