Aug 2025
8m 14s
If you're constantly feeling like you're winging it as a social media manager—scrambling to put together proposals, second-guessing your pricing, or starting from scratch with every single client—I need to tell you something important.
You're not unprofessional. You just don't have the right systems yet.
I see brilliant social media managers burning out because they're recreating everything from zero, every time. And honestly? That's exhausting. You shouldn't have to reinvent the wheel just to look like you know what you're doing—because you already do.
In this episode, I'm walking you through the six tools that changed everything for me when I was building my agency. These aren't fancy solutions—they're practical systems that let you focus on strategy instead of scrambling to look professional.
Here's what we're covering:
✔️ A pricing calculator that actually factors in your real costs (not just what sounds nice)
✔️ Why case studies book clients faster than portfolios—and how to structure them
✔️ The client attraction strategy that positions you as the expert before you even hop on a sales call
✔️ Proposal templates that handle objections before clients voice them
✔️ An onboarding process that makes new clients feel like they're in excellent hands from day one
✔️ Content organization that makes you look premium without the premium price tag
This isn't about perfection. It's about having your act together so you can charge what you're worth and work with clients who value strategic thinking over quick fixes.
You don't need to create all of these at once—start where you're struggling most. But having these tools means you're not starting from zero every time, and more importantly, you look like someone who actually has their business figured out.
If this resonates and you're ready to stop waiting for clients to ask about your work, here's what I mentioned in the episode:
Mentioned in this episode:The Back Office - Your free resource hub with 7 years of my best trainings, templates, and field notes organized by topic. Everything that's helped my clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: